Hong Kong, Hong Kong SAR
I help staffing, marketing, and sustainability firms get a predictable flow of qualified sales calls ā done-for-you cold outreach, completely hands-off for you. 6 years managing commercial partner relationships across global SaaS brands ā working directly with founders on growth strategy, CRO, and revenue optimisation. If you want more qualified conversations without relying on referrals ā let's talk. š Hong Kong | English Ā· Mandarin Ā· Cantonese
Rua Growth is a done-for-you outbound system for B2B service businesses. We build and run cold email infrastructure, lead lists, and sequences ā and only charge per qualified meeting booked. No retainers. No lock-in.
ā¦ Led commercial relationships across a globally distributed portfolio of 40+ affiliate partners, managing cross-brand promotions across 3 global cybersecurity products ā accounts collectively responsible for ~46% of the team's total affiliate sales, engaging directly with founders and key decision makers on commercial terms, CPA structures, and growth strategy. ā¦ Spotted Reddit posts damaging brand reputation in Google search results ā flagged the risk internally, sourced and managed an agency partner to address it: 11 posts now ranking P1āP3 for 62 keywords, 367K impressions on a single post, and two negative brand sentiment rankings successfully displaced from the top 3. ā¦ Ensured our flagship brand remained the #1 recommended choice across all accounts through an industry-wide PPC decline with zero churn ā delivering a 59% increase in quarterly sales for a key account during the 2024 Olympics period. ā¦ Retained and grew key affiliate partners through a company-wide CPA reduction in 2023 ā providing hands-on CRO, SEO, and strategic marketing support that drove significant sales growth for key accounts, including one partner achieving 333% growth and another 124% within the year.
ā¦ Convinced a competitor's affiliate of 2 years to switch and recommend us as their #1 choice ā grew their sales 133% in the first month of formal collaboration through active account management and competitive positioning. ā¦ Personally negotiated and closed a 1-year CPA lock-period with a top-performing affiliate averaging 220 sales per month ā providing ongoing CRO and website optimisation support to sustain their growth. ā¦ Drove a 16.7% increase in sales across the CJ(Commission Junction) affiliate network channel by revitalising dormant partnerships, recruiting new affiliates, and streamlining the onboarding process. ā¦ Overhauled the affiliate onboarding process ā added application screening fields, built niche-specific workflows, created new email sequences, and coordinated expansion into 7 non-English language markets.
I worked within the SEO Outreach team to develop and execute link building strategies to improve our website's Google visibility and drive traffic. ā¦ Managed the outreach and execution of 300+ quality backlinks across 5 high-value keywords ā coordinating vendor relationships, reviewing content quality, and overseeing link placement ā driving ranking improvements of 2ā9 positions including a 47% improvement for a primary keyword (from #11 to #5.8) and 27% for a secondary keyword over 12 months. ā¦ Streamlined external vendor management by creating a 5-point screening framework ā improving partner qualification and expanding the vendor pool across new platforms beyond Upwork.
I was part of the Buildings & Places team within AECOM and took part in the sustainability assessment and engineering design of different building types ranging from commercial, residential to mixed-use projects. The different responsibilities I've been involved on projects include: - Sustainable designs targeting Green Star Ratings - NABERS energy metering & monitoring assessment reports - LCA studies on carbon emissions of different building materials - Building NCC Section J assessments - Whole-of-Life analysis of different building technologies ā¦ Served as the sustainability lead for Australia's first zoo project to achieve a 5-Star Green Star Rating. Also represented AECOM at the industry's leading sustainability conference 'Green Building Day 2018', delivering a keynote presentation to an audience of 200+ engineering professionals ā¦ Conducted a technical due diligence feasibility study in the energy team on a large-scale virtual power plant (700MW) project for ARENA (Australian Renewable Energy Agency) ā¦ Served as a member on the client account management team, and helped organize a client networking event showcasing AECOM's digital capabilities to an audience of 40+ senior executives
ā¦ Responsible for promotion and marketing of events to student members ā¦ Worked in a team to organize and run the MECH|SPREE Industry Night Event with a total of 360 students participating, and was responsible for hosting and interacting with various company representatives ā¦ Planned and Coordinated RESOC's first SPUR (SPREE Presentation for Undergraduates on Research) event to expose undergradutes to research opportunities within the faculty
ā¦ Performed system process analysis on a small-scale biodiesel plant (300tonne/day production capacity) ā¦ Researched and proposed new plant liquid separation technology system solution to raise efficiency from 96% to 99% within a 2 week deadline ā¦ Supervised and assisted in monitoring the system process & analysis software in the plant control tower