Benjamin Cohen

Product Vision and Strategy | Team Leadership | B2B and B2C SaaS | HRTech | FinTech | MarTech

Philadelphia, Pennsylvania, United States

About

I am a product leader who builds teams, scales revenue, and turns ambiguity into shipped outcomes. Currently VP of Product at a growing B2B/B2C company, I lead roadmap, design, UX, engineering alignment, analytics, and QA across multiple revenue generating initiatives. I partner closely with executive leadership, sales, marketing, and client success to ensure product strategy directly drives business growth. Across ecommerce, healthcare, fintech, staffing, and digital transformation, I have: • Scaled products from 0 to 1 and from 1 to meaningful revenue • Doubled ecommerce revenue from 50M to 100M through self service innovation • Built and formalized product organizations with strong process and documentation • Increased platform engagement by 60 percent through UX and feature optimization • Led and hired product managers across complex cross functional environments My background blends technical depth with business strategy. I began my career in financial services translating between engineering and business teams, personally writing SQL to solve production issues, and contributing to digital wallet and payments launches. Today, I focus on building high performing product teams that consistently deliver measurable impact. I am particularly energized by mentoring product managers, driving clarity in complex environments, and aligning teams around outcomes that matter.

Experience

  • VP of Product at TrackFive
    Apr 2023 - Present · 3 yrs 3 mos

  • Huge (Full-time · 4 yrs 7 mos)
    • Director of Product Management
      Feb 2022 - Apr 2023 · 1 yr 3 mos

      Managed a team of five, overseeing product roadmap creation and execution, including design, UX, analytics, development, QA and content on multiple clients

    • Group Product Manager
      Aug 2021 - Feb 2022 · 7 mos

      Managed a team of one, overseeing gathering and documenting requirements, creating JIRA tickets, including design, UX, analytics, development, QA and content on multiple clients while managing employees

    • Senior Product Manager
      Oct 2018 - Aug 2021 · 2 yrs 11 mos

      Gathering and documenting requirements, creating JIRA tickets, including design, UX, analytics, development, QA and content on multiple clients for website redesigns and ecommerce sites

  • JPMorganChase (6 yrs 4 mos)
    • Application Architect in Digital Technology
      Dec 2017 - Oct 2018 · 11 mos

      Negotiated project scope and create high level flow documentation to deliver business requests into multiple cross line of business development teams and varying release dates

    • Business Systems Analyst in Digital Technology
      May 2016 - Dec 2017 · 1 yr 8 mos

      Created high level user stories and facilitated cross line of business communication with development teams and refined high level user stories for development team to implement and test

    • Business Analyst in Card Services
      Mar 2014 - May 2016 · 2 yrs 3 mos

  • Senior Consultant at Syracuse University Information Technology and Services
    Oct 2009 - Apr 2012 · 2 yrs 7 mos

    Trained junior consultants as well as high school students in debugging and solving common technical problems Provided desktop support for students and faculty using problem solving skills to diagnose and correct technical issues Reconfigured damaged computer operating systems back to university standards

  • Teaching Assistant for Introduction to Information Security at Syracuse University
    Aug 2011 - Dec 2011 · 5 mos

    Provided support for the professor and insight as a current student of Syracuse University to create a better learning environment for the class Answered student's questions via Twitter, email and in person Created weekly online quizzes for students as well as creating the final exam