Amsterdam, North Holland, Netherlands
Global Brand Lead Covering: -Brand Strategy, Guardianship & Development -Campaign Creation -Global Sponsorship -Global Social Media -Global PR & Corporate Communications -Across All Categories -Across All Touchpoints -Lead Team of Category Marketing Managers -Brand Collaboration -Support All Markets -Budget Management
My work has involved the following: -Digital Strategy -E-Commerce -Global Campaign Toolkit Production (Digital & Retail) -Influencer Marketing (Planning, Strategy, Management & Execution) -Community Management -B2B & B2C Website Build & Management -UX & UI Reviews -Creative/Content Production (Video, Photo & VR Shoots) -App Creation, Testing & Management -Global Brand Guidelines Production & Platform Build -VR / AR -Digital Retail Activations / Brand Activations -Social Media Planning, Management & Strategy -Pitching & Presenting -Global New Business -Email & CRM Support -Event Management -Line Management Awards -Silver Roses Award (NHL VR) -Silver Roses Award (Geordie Shore VR) -Drum Social Media Strategy of the Year High Commendation (adidas DFY rugby) -IPM Gold Consumer Services (adidas DFY rugby)
Working as part of the adidas Heartbeat Sports team in Herzogenaurach Germany, on the www.adidasspecialtysports.com site, my role included: -Working with Brand Comms/Sport Managers to devise and implement a variety of content plans -Managing external agencies -Content creation -Creative concepts -Working with sports marketing and external partners (such as Harlequins) to support competitions, activations and content -Supporting the CRM team with creative, content and ideas for new ways to engage with our consumers -Writing copy, and gathering translations for a number of different territories -Ensuring content is relevant and targeted to specific territories -Ensuring that content is consistently updated in line with stock levels, retail intro and exit dates, and current trends -Working with the team both remotely from the UK and in the office in Germany
Content producer and all around contributor for the highly successful online company “The Sport Bible” (10 million followers on Facebook). When my time allowed, I was tasked with both the presentation and production of regular content for the website and Facebook/Twitter/Instagram pages. My first SPORTbible article attracted 1.6k likes on the website, 1667 shares. This can be found here: https://www.facebook.com/SPORTbible/posts/790305821114952 . -Creative Writing -Social Media Content Production -Blogging http://www.sportbible.com/
I was tasked with coming up with ways to market the footage held in IMG’s Sport Video Archive, who license the rights of footage from clients such as the Premier League, Wimbledon and the Rugby World Cup, to customers all around the world including DHL, Beats by Dre etc. -Campaign Management -Website Content Management -Email Marketing -Social Media -Creative Briefing -CRM -Sales Support -Sales Analytics & Reporting http://www.imgreplay.com/