Denver, Colorado, United States
Experienced business analyst with a strong background in email marketing, data analysis, and client relations, looking to begin transition into commercial real estate brokerage. Proven track record of improving campaign performance, managing cross-functional teams, and driving data-informed strategic initiatives. Seeking a full-time position where I can leverage analytics, market insights, and client-focused strategy in a commercial real estate role.
• Presided over campaign analytics for 5 companies with multiple advertising campaigns operating simultaneously for each brand • Analyzed data to determine campaign performance and drive future strategy • Reviewed KPI scores within data and coordinated with internal teams on communicating results in a clear and conclusive manner for the client • Created presentations and presented campaign results directly to clients • Coordinated paid posts through implementation, execution, live adjustments, and strategy to deliver optimum results, increasing feed visibility and relevancy for the post • Directed complex ad hoc projects working with internal teams and clients to drive desired results specific to client interests
• Oversee promotional email marketing strategy through Oracle Responsys for products at 800+ schools totaling 1,200+ campus stores • Planning, building, auditing, and scheduling email campaigns ranging from a solo store with ~500 subscribers to 1,200+ stores with 2 million+ subscribers • Follow-up data analytics on campaign performance and improving future campaigns through AB testing procedures • Maximize visibility in customer’s inboxes by auditing email deliverability and adjusting for compliance with domain preferences • Optimize strategy, processes, and internal systems to improve team and departmental performance • Provide initial and follow on training of department associates • Perform final auditing of all promotional campaign emails prior to release to subscribers
• Supported creative & website presentation on 1,200+ individual websites for college campus stores • Drove sales by emphasizing specific market trending products utilizing hero images, banners, web page layout, and product page placement • Identified operational inefficiencies and developed time-saving digital solutions with IT to navigate information about store websites for home office & field employees • Interacted with store level personnel to problem solve individual store webpage needs, issues, and improvements • Use case functionality testing in transformation project for new web platform launch
• Full market analysis including market history, structure, services offered, trends, field research, and industry leading companies • Identified opportunities, differentiating factors, and methods for entering industries
• Gathered fund & market data summarizing portfolios to assist in executive decisions • Prepared documents and information for presentation to directors and clients
• Directed new clients in establishing company 401k retirement plans • Guided clients through a best practice decision making process for building new plans • Transferred existing 401k retirement plans from competitors to Empower Retirement