Sydney, New South Wales, Australia
I’m a commercial and marketing technology leader with experience across media, data, AI, marketing measurement and agency/client partnerships. My work sits at the intersection of commercial growth, marketing effectiveness and technology adoption — helping brands and agencies make better decisions about where to invest, how to measure performance and how to turn insight into action. Most recently, I have been part of the evolution from Mortar AI to Exact AI, an agentic AI marketing platform that combines marketing mix modelling, retail media intelligence and AI-assisted planning to help marketing teams bring more structure, evidence and speed to decision-making. I have worked across go-to-market strategy, enterprise sales, partnerships, client development and product commercialisation, with a focus on helping organisations understand and adopt emerging technologies in a practical, commercially useful way. I’m particularly interested in roles across commercial leadership, partnerships, media, MarTech, SaaS, AI, marketing effectiveness and growth. Specialities -------------- Commercial Opportunity Hunter SAAS enthusiast and digital innovator AI and Automation expert Digital transformation Leadership, management, team development and mentoring Strategic planning and partnering Stakeholder management, negotiation and conflict management Product development and new technology Data-driven critical thinking
Exact AI, formerly Mortar AI, is an agentic AI marketing platform helping brands and agencies measure performance, understand marketing effectiveness, optimise investment decisions and automate planning across the modern marketing ecosystem. Following the transition from Mortar AI to Exact AI, my role has continued with the same core commercial focus, supporting clients and partners across AI-led marketing measurement, planning and optimisation. In my role, I lead commercial growth, client development and market engagement across agencies, brands and strategic partners. This includes positioning Exact AI’s capability across marketing mix modelling, retail media intelligence, AI-assisted planning and performance optimisation. Key areas of focus include: •Leading commercial conversations with brands, agencies and partners across AI, MarTech, data and marketing effectiveness •Positioning MMM and incrementality solutions to help clients understand what is driving commercial outcomes •Supporting the evolution from Mortar AI to Exact AI, ensuring continuity for clients while sharpening the platform narrative •Developing go-to-market messaging, proposals and commercial models for new platform capabilities •Helping clients navigate fragmented media, retail and commerce environments with clearer, evidence-based decision-making •Working with product, data science and leadership teams to translate technical capability into commercial value
Mortar AI is an AI-driven marketing measurement, planning and platform that helps brands understand, predict and improve the impact of their marketing. Mortar integrates econometric modelling, automated data engineering and a native customer data platform to unify marketing, commercial and customer-level data in one environment. The platform includes Market Mix Modelling, attribution, incrementality testing and an AI-assisted planning and strategy tool that supports scenario building and budget allocation. Mortar works with marketers, agencies and partners to deliver transparent, repeatable and privacy-safe measurement and planning that can be applied across channels, markets and business contexts. If you want to explore how Mortar AI can accelerate your business, feel free to connect with me!
I provide Consulting Services and Business Development to the media and technology industries. Please contact me if I can help create value for your business or project.
Skyfii is an international, publicly listed (ASX:SKF) technology company in the field of data intelligence & communications. A leader in behavioural analytics & data-driven communications, Skyfii works with organisations with physical venues that are looking to deploy technology solutions that integrate a variety of data sources to understand physical spaces & their visitors, who they are & how they engage. Skyfii helps drive operational performance & improve visitor experiences.