Hamburg, Hamburg, Germany
Navigating through the “messy middle” – where strategy tends to die. Helping brands and businesses to overcome the disconnect between shiny vision and operational reality. Partnering with leaders who need the architecture to make things happen. Key Ingredients: • Commercial Creativity: Balancing brand magic with P&L logic. • Rigorous Simplification: Removing the headache of excessive corporate complexity. • Applied Strategy: Pinning down what really matters to get it done.
Strategic Marketing || maintenance, repair & operations www.glu-works.com Growth strategy development and deployment across diverse geographies and industries. Most notably: CPG, Retail, Automotive. Helping brands and businesses to navigate ambiguous environments that require assessment from different angles. Applying “commercial creativity” that cuts through excessive corporate complexity. Translating insight into action that drive results.
Unified multiple pet care brands across Europe and globally with a consistent strategy and clear consumer-centric positioning. Led the strategic process within a complex international matrix organisation - in close partnership with senior global leadership client-side. Delivered distinctive brand platforms for each portfolio brand to guide all deployments within the organisation and collaborations with partner agencies.
Mercedes-Benz: Strategic planning lead across all car lines and markets. RWE: Extensive reassessment the brand's strategic foundation to inspire a relevant and engaging creative expression.
Tchibo: Strategic agency lead across all product categories (food & non-food), markets (DACH & Central-Eastern Europe) and communications channels. Mars Inc. Snackfoods: Strategic agency lead on portfolio and marketing strategy development for Mars Snackfood’s European ‘Nutrition for Health & Wellbeing’ hub. SCA: Strategic agency lead on the development of a new master brand strategy (Zewa), portfolio- and communications approach across Western- and Central-European markets
DWS Investment: Strategic lead on brand and campaign developments for DWS Investment (Deutsche Bank’s mutual funds provider). Vodafone: Strategic lead for localisation and deployment of an evolving global brand expression in partnership with Vodafone and JWT HQ’s UK.