Stuttgart Region
“You can't climb the ladder of success with your hands in your pockets.” This isn’t just a motto — it’s a mindset. I believe that success in business isn’t handed over, it’s built: step by step, with persistence, clarity, and the willingness to lead from the front. Over the past decade, I’ve scaled international sales structures, led multicultural teams, built new markets, and driven growth in industrial B2B environments. My focus: creating organizations that are customer-focused, performance-driven and built to scale — commercially, culturally, and operationally. I lead where strategy meets action: • Positioning sales teams globally with clarity and structure • Driving growth through OEM excellence, partner networks and international market expansion • Aligning commercial strategy with culture, data and leadership • Building trust-based, performance cultures where loyalty and ownership are valued as highly as results What drives me: • Turning complex systems into aligned, executable models • Empowering people to perform with confidence and consistency • Leading with purpose, and delivering with discipline • Combining entrepreneurial mindset with structured commercial governance For me, leadership is hands-on, practical, and clear. It’s about people, precision and progress — not posturing. Let’s connect if you share that view.
Context & Mission: Stepping into the Director of International Sales role in 2024, I assumed full P&L accountability for all international sales subsidiaries and global distribution channels, overseeing over 230 employees worldwide. My mission was not only to scale revenue but to redefine the global positioning of Murrplastik’s international sales organization. I led the development and implementation of a unified global sales strategy focused on customer-centric value creation, market expansion (notably across EMEA and the Nordics), and consistent operational excellence. Central to this strategy was the transformation of our fragmented sales structure into a cohesive, performance-driven ecosystem — anchored in customer proximity, aligned to strategic OEM segments, and agile across regions. This repositioning also included the systematic enhancement of our global partner and distributor network to drive penetration, loyalty, and regional responsiveness. Impact: This strategic repositioning has delivered clear results: double-digit international revenue growth, a 2x increase in distributor sales from 2020 to 2024, and an average of ~15% YoY growth globally. I’ve continued to expand our sales footprint through targeted initiatives such as establishing a regional hub for the Balkan markets and intensifying OEM partnerships in competitive sectors. Today, Murrplastik’s international sales organization is no longer just an operational arm — it is a strategically positioned growth engine with clearly defined priorities, scalable structures, and a culture of customer-focused execution.
Context & Mission: Promoted to lead Murrplastik’s global sales in late 2020, I was entrusted with transforming the international sales organization during a pivotal growth phase. I assumed end-to-end responsibility for international sales revenue and budgets, and led a core team spanning inside sales (8 members) and field sales (5 members) across countries. My mission was to accelerate market expansion in EMEA and beyond, strengthen our distributor network, and cultivate a cohesive, high-energy team. Backed by executive authority, I drove an OEM-focused business development approach alongside our channel strategy, targeting major industrial OEM clients to diversify growth. I also championed a shift to data-driven sales management, laying the groundwork for global CRM and reporting systems to unify how we track performance and customer engagement. Impact: Under my leadership, Murrplastik achieved record-breaking international growth. We doubled revenue through our global distribution network from 2020 to 2024, a result of rigorous channel development and local partner empowerment. I spearheaded expansion into new markets – including establishing a subsidiary covering the entire Balkan region – and reinvigorated our presence across Europe (from Southern Europe to the Nordics) through strategic regional initiatives. These efforts drove an average annual sales growth of ~14.7% internationally. I also implemented global standardized reporting processes, which significantly improved pipeline visibility and forecasting accuracy. Beyond the numbers, I fostered a customer-centric, high-performance sales culture and coached my team to exceed targets, setting a strong foundation for continued global expansion (earning recognition with a promotion to Sales Director).
Context & Mission: In this role, I served as a bridge between headquarters and global markets, focused on empowering our international sales channels. I traveled extensively across EMEA, Asia, and the Americas, delivering in-person training and workshops on our full product portfolio. My goal was to elevate distributor and subsidiary performance through education and hands-on support – equipping local teams with the knowledge and tools to sell effectively. I worked closely with regional partners to understand customer needs and ensured that our sales approach remained customer-centric and consistent worldwide. Impact: By strengthening the capabilities of our distributors and branch offices, I helped improve customer satisfaction and lay the groundwork for future growth. The training programs and best practices I introduced led to more cohesive global sales efforts and improved technical know-how across all partners. This contributed to greater channel engagement and readiness, which ultimately set the stage for the double-digit international growth that followed in subsequent years. This experience honed my skills in cross-cultural team leadership and channel management, preparing me to take on larger strategic roles. Key outcomes included more uniform product knowledge across regions, faster adoption of new product launches, and a stronger alignment between our global sales strategy and on-the-ground execution – all of which were critical in driving market growth and channel excellence.