Zürich Metropolitan Area
With 20+ years in international sales leadership, I help brands grow from niche positioning to large-scale distribution. My background spans global corporations and high-growth brands including Nike, On, and Horizn Studios. I specialize in building scalable sales structures, developing high-performing teams, and expanding strategic wholesale networks across Europe. Selected outcomes: • Built EU lifestyle distribution for On and grew the category by 514% • Expanded Foot Locker business by 87% • Built global wholesale at Horizn Studios from €0 to €4M and 180 retail partners in less than 2 years My focus areas: GTM strategy, strategic partnerships, key account development, and scaling premium lifestyle brands internationally. Core Competencies: - Sales Leadership: International Team Scaling | Remote & On-site Leadership | Sales Coaching & Mentoring | High-Performance Culture - Strategic Growth: GTM Strategy & Execution | Market Entry & Expansion | Brand Scaling (Niche to Mass Market) | Omnichannel Distribution - Commercial Excellence: Key Account Management | B2B, Wholesale & Enterprise Sales | Strategic Partnerships | Executive Negotiations - Operations & Finance: Full P&L Responsibility | Budgeting & Strategic Planning | Data-driven Forecasting | Pipeline Ownership - Digital Sales Stack: Salesforce & HubSpot Power-User | CRM Optimization | Performance Tracking & Analytics Outside of the office, you’ll find me on my bike – I’m an active road cyclist and proud finisher of endurance challenges like the Alpenbrevet Gold, Dreiländergiro, Eschborn-Frankfurt and Brezelrace.
Global Wholesale Strategy: Development and implementation of an international distribution network with a primary focus on the core segments of Cycling, (Trail) Running, and Triathlon. Network Expansion & Onboarding: Strategic expansion of market presence through the targeted onboarding of 3 key distributors and 6 independent agents, achieving a revenue growth of +73% (YoY). Commercial Operations: Responsible for Go-To-Market (GTM) strategy and pipeline management; significantly increased forecasting accuracy through the optimization of HubSpot. Team Leadership: Disciplinary and functional leadership of a hybrid team consisting of internal experts and external partners.
Responsible for the expansion of the lifestyle category (including footwear, apparel, and accessories) across Europe. Leading the strategy and distribution efforts of the PAD sales force. Ensuring alignment among all stakeholders (sales, marketing, operations, and public relations) regarding new collections, collaborations, and product launches. Directing a team of three skilled professionals to oversee footwear-centric lifestyle accounts within the Strategic Partners Team, including key accounts such as Footlocker, Snipes, BSTN, Solebox, Overkill, END., AFEW, Asphaltgold, Titolo, and more. Ensuring the seamless onboarding and long-term management of Tier-1 Key Accounts like Foot Locker, including strategic growth planning and relationship health. Grew the Foot Locker business by 87% and the Fashion & Sneaker Business by 99% from 2023 to 2024
Responsible for establishing a Europe-wide wholesale distribution for the lifestyle collection (Performance All Day). Opened 54 top-level sneaker/fashion accounts across Europe with the team. Increased lifestyle revenue by 514% between 2020 and 2023. Team management: 2 direct reports, 6 dotted-line reports
Led the establishment of a comprehensive global wholesale strategy and distribution network. Assembled and managed a team of six professionals, including four sales representatives and two customer support specialists. Achieved remarkable growth, expanding from no wholesale partners to 180 within just 1.5 years (from €0 revenue to € 4 million). Successfully secured partnerships with renowned retail outlets worldwide, including Selfridges, Harrods, La Rinascente, KaDeWe, DeBijenkorf, Breuninger, Engelhorn, Le Bon Marché, Wardow.com, among others.
Accountable for driving B2B sales across the EMEIA Region (Europe, Middle East, India, and Africa), with a focus on developing innovative sales strategies and tools. Spearheading international sales teams to effectively execute these strategies and achieve business objectives.
Leading B2B sales efforts in the European market, covering the UK, Scandinavia, Benelux, France, AGS, Italy, Iberia, and Greece. Crafting and implementing tailored sales strategies and tools to drive growth. Directly managing a diverse International European Sales Team consisting of 8 direct reports, overseeing 15 agents, and coordinating with 1 distributor.
Acting as a Sales Representative based in the Berlin showroom, responsible for overseeing all field accounts in North-East Germany. Additionally, tasked with managing and promoting Converse collaborations to targeted accounts across Austria, Germany, and Switzerland (AGS).