Somerville, Massachusetts, United States
I help growing companies untangle the gap between their marketing ambitions and their operational reality, working as an embedded resource inside startups and alongside executive teams at small to mid-size businesses. My work spans rebuilding fragmented tech stacks, developing a marketing analytics infrastructure, and implementing omni-channel marketing strategies. The thread connecting all of it: I understand and solve cross-functional problems so that clients don’t have to hire multiple specialists and risk disjointed solutions.
A hands-on digital marketing agency, focused on helping businesses to scale their digital marketing efforts with actionable data-centric insights.
As an a project coordinator I work with Google Adwords to manage digital marketing campaigns for our clients. Through performing analysis on data sets, rigorous testing, creating models for future performance, and adjusting strategies appropriately we improve ad performance, reduce costs, and increase conversions for our clients. Internally I focus on efficiency and automation by helping to build tools in Microsoft Excel, Google Sheets, and Power BI that can automate repetitive processes so that our work can focus on the human aspects of analysis and logistics.
Managed the installation and adoption of a new software system for Riverside Medical Center; directly supervised outpatient operations for 200 providers in 21 specialties, meeting with C-suite leaders to develop timelines and make scoping decisions Owned Meaningful Use adoption and satisfaction within Epic for Riverside Assisted with hands on training for hospitals as they transitioned to Epic software Mentored new staff and supervised new project managers on their day to day tasks Served as an adviser for the reference lab workgroup, and managed spreadsheets for the continuous improvement workgroup
Create promotional materials and campaigns for dining services at U of R