Benjamin Cohen

SVP Consumer-Patient Division @ Biotech Dental | Founder of Y-Brush (acquired 2025) | MySellerOps — Amazon execution for SMBs, no agency, no rev share

Lyon, Auvergne-Rhône-Alpes, France

About

I lead the Consumer Division at Biotech Dental, a worldwide leader in dental innovation. Our mission: making clinical-grade oral care accessible to everyone, by designing and distributing oral health solutions for patients & the general public. The division was born from the acquisition of Y-Brush, the company I founded — a next-generation toothbrush brand we grew on Amazon across Europe, the US and Japan, featured on Good Morning America and the French Shark Tank, with 100,000+ users. Along the way, I learned Amazon and marketplace operations the hard way. I still enjoy passing it on: I speak at e-commerce events and exchange regularly with founders selling on Amazon.

Experience

  • Senior VP Oral Care, Y-Brush founder at Biotech Dental Group
    Oct 2025 - Present · 9 mos

    Full-time scaling Oral Care brands – dedicated to patients & consumers – driving performance across marketplaces and retail, with a focus on Amazon and omnichannel expansion, plus dentist prescription.

  • Amazon Growth Partner at MySellerops.com / AMZPARTNER
    Oct 2025 - Present · 9 mos

    Amazon growth partner since Y‑Brush acquisition. Helping brands grow and succeed on Amazon every day in Europe and US

  • Co-Founder and CEO (Acquired by Biotech Dental) at Y-Brush
    2017 - Dec 2025 · 9 yrs

    Brush your teeth thoroughly in 20 seconds. We manufacture & sell a full range of products for your Oral Health routine, including a unique technology of automated toothbrushing able to clean teeth in 10 sec per jaw, toothpastes & accessories. Selling now in brick and mortar stores (Europe), Amazon (.com, .fr, .de, .it, .uk, .jp), Pharmacies, plus we have a dedicated range of products for Assisted Livings, Nursing homes, hospitals, and dentists. Selling now Y-brush heads compatible with Philips® Sonicare®. Lead Strategy, Marketing, Sales, Customer Success and Finance.

  • Director of Operations at LDBIO DIAGNOSTICS
    May 2012 - 2015 · 2 yrs 9 mos

    LDBIO DIAGNOSTICS is a pharmaceutical company specialized in manufacturing and sales of medical devices ( IVD ) for infectious diseases, In charge of the global management including sales development and Marketing, process optimization, development of new products,, quality management (ISO 13485, ISO 9001, 98/79/CE), etc.

  • Project Leader, H1N1 influenza at INSERM
    Jun 2009 - Feb 2011 · 1 yr 9 mos

    In charge of the overall management of several projects during the Influenza A/H1N1 2009. Dedicated and CRO teams recruitment, clinicians and laboratories recruitment, supervision of regulatory files (ethics committees,..), protocol / SOPs writing and set up, coordination of the teams and study follow-up, etc.