Canada
I built my career in enterprise sales, leading direct-to-decision-maker outreach and structuring high-value commercial relationships across competitive markets. That foundation shaped how I think: opportunity is engineered, not waited for. Today, I’m the Founder of Ordo Ignis a behavioral intelligence venture focused on building infrastructure for modern iGaming operators. We developed: • Trial By Fire: psychological player behaviour intelligence for smarter retention and risk decisions • Forged Gaming: competitive and hyper-localized game innovation, including P2P and culturally targeted slot design Our focus is simple: understand player behavior, design for lifecycle retention, and build commercially durable products. I don’t approach iGaming as a trend. I approach it as a system. Sales built the foundation. Intelligence and game architecture drive the future..
Venture platform focused on behavioral intelligence and next-generation iGaming infrastructure. Portfolio: Trial by Fire: Psychological Player Behavior intelligence infrastructure for iGaming operators, aggregators, white label platforms, Gaming Studios, Risk modeling. Player analytics. Commercial optimization. Forged Gaming: Competitive and hyper-localized game studio. P2P formats and culturally targeted slot IP engineered for retention and audience precision.
Since 2023, I’ve been focused on player-first iGaming innovation across game development, fintech payments, white-label platforms, and Land-Based/VLT content. With insight gained from key events in Malta, Portugal, and Barcelona, I bring a clear view of what works: seamless payments, progression-based engagement, and culturally localized experiences. I specialize in hybrid slot concepts, mobile-first strategies for emerging markets. I’m also developing nostalgic game ideas that blend classic appeal with modern mechanics built to connect across channels. Open to collaborating with studios, suppliers, provincial and state regulators, operators ready to scale smart, player-centered innovation. *Key Clients* Lady Luck Games NDA: Provincial Regulator VLT CABINETS
achievements. 4.7 million in sales revenue and 1.1 million in profit in 3 year's time. Strong conversion rates on net new customers that developed into key accounts, Managed entire sales lifecycle from A-Z Knowledge in Front End Engineering Design for project management Seasoned Executive Account Manager responsible for developing my own clientele portfolio, with a strong focus on global construction projects.
Achievements. quickly developed the sales pipeline average of 2.5 Net New customers per week as the company was still considered a start up, it had only been in operation 3 months in business prior to me joining. started as the companies 1st BDR, had a 2nd promotion to logistics coordinator for knowledge of rates and market trends, 3rd and final promotion was to junior account manager. having a strong focus on the Canadian market for cross border LTL and TL shipments. through my initial efforts as a BDR there were consistent opportunities for account executives to work on, driving revenue up 30%. they closed year 1 with one million in revenue, my coaching and mentoring of new BDR'S that joined had the January 2019 figures at 8 million in revenue,