Frankfurt, Hesse, Germany
I am a sales and marketing leader with 15+ years of experience in acquisition, analytics, sales and media services. I specialize in building data-driven strategies that strengthen customer acquisition, optimize performance and accelerate revenue growth. In my current role at Messe Frankfurt, I lead a cross-functional team and drive strategic sales initiatives across analytics, digital campaigns and marketing operations. My approach combines data insights, clear communication and scalable processes that deliver measurable impact. My background spans key account management, business development, executive search and advertising sales, giving me a strong understanding of markets, customers and stakeholder management across multiple industries. I’m passionate about transforming insights into action, leading high-performing teams and enabling sustainable commercial growth in fast-moving environments.
• Lead a cross-functional team across customer acquisition (sales), analytics and marketing. • Develop data-driven strategies to increase reach, lead quality and conversions. • Manage (digital) campaigns and media services for international trade shows. • Build analytics frameworks to improve targeting, forecasting and KPIs. • Align marketing, sales and product teams to drive commercial growth.
• Managed advertising sales for major international trade shows. • Built long-term client relationships and delivered consultative sales. • Increased revenue through tailored media solutions and upselling strategies. • Worked closely with marketing and event teams to optimize customer engagement.
• Managed executive search projects in energy / tech and B2B sectors. • Conducted market mapping, direct search and candidate evaluation. • Advised clients on role profiles and talent strategies. • Built and maintained a high-quality executive network.
• Managed strategic accounts and drove revenue performance. • Conducted business reviews and developed growth plans. • Negotiated terms, promotions and marketing initiatives. • Collaborated with category management (sports, garden and toys) and operations teams.
• Developed and managed channel sales programs. • Acquired and supported retail partners across e-commerce. • Optimized product visibility, pricing and promotions. • Analyzed sales data to drive performance improvements.
• Supported C-level and senior executive search projects. • Conducted research, candidate identification and industry analysis. • Maintained strong relationships with executives and client stakeholders.
• Delivered market, competitor and talent research for executive searches. • Created candidate profiles, shortlists and analytical reports. • Supported international consultant teams on cross-border assignments.