Mesquite, Texas, United States
Consumer marketing and sales professional with over 15 years experience developing and executing face-to-face marketing solutions that drive product trial and ultimately grow revenue. Background includes numerous proven successes across multiple disciplines in both brand and marketing agency environments. Strong track record of managing operations, developing lasting relationships with people who are market go-getters, prospecting key events and decision makers to increase brand visibility and awareness, and identifying progressive trends in the market place. Proven talent builder who excels at recruiting, developing, and leading in office and remotely based teams. Highly passionate, energetic, responsible, reliable, and tenacious! (hands on, not afraid to roll up my sleeves, and big on accountability/ROI) Specialties: -Field, Grassroots, & Influencer Marketing -Consumer, Retail, & Sponsored Athlete Promotions -Public Relations -Event Planning & Logistics -Relationship Building -Field Sales Training -Community Development -Product Samplings & Clinics -Account, Agency & Vendor Management -Cross Functional Project Management -Team Leadership & Development -Talent Recruitment & Training -Budget / P&L Management – Marketing Operations -Concur, Expansible, Taleo, & Webex
www.bdsmktg.com - Retail marketing agency that drives sales through high performance marketing programs that deliver results by generating sell-through and ultimately ROI for our clients. Client: Toshiba Program: In store sales and promotions at Best Buy *This was a full-time 6 month contract position dependent on our client renewing after each term. Program was not renewed following duration and my position was eliminated. TEAM LEADERSHIP -Oversaw 37 remotely based in store Assisted Sales Reps throughout assigned Region – TX, NM, LA, OK, AZ, CO, AR -Reps were responsible for selling and promoting Toshiba laptops, tablets, and TVs in store at national retailer Best Buy -Interviewed, hired, and on boarded/off boarded direct reports - Conducted field visits with direct reports to provide on-site coaching, consistent communication from client, and insured consumers were receiving a unique and intimate buying experience - Created and delivered weekly web-based conference calls, providing team with visual communication and forward moving strategic focus OPERATIONS -Managed and forecasted staffing requirements on a weekly basis to ensure client is maximizing store coverage and ultimately ROI -Presented Regional recap each week to provide client overview of Brand performance within each product category (Laptops, Tablets, & TVs), along with competitor analysis
• Responsible for a crew of over 150 tech reps in 10 mid-western states in installing Pure Digital equipment in CVS, Walgreen, Ritz Camera of about 1,800 stores • Recruited, interviewed, and hired technical personnel • Conduct QA visits of installs across my territory • Met and/or exceeded all install deadlines/trainings of store personnel and recognized several times • High performance evaluations from tech director
• Responsible for over 20 part time ASRs in development, training, coaching and sales in retail locations such as Best Buy, CompUSA, Fry’s and MicroCenter • Train retail channel sales associates in our product line, demonstrating to consumers, trade/event shows, region wide training and increase mind share and sales • Submit timely reports to corporate, proposals for future endeavors, managing time effectively and providing a conduit by which to mentor and train subordinates • Build relationships at store level and leverage those relationships to maximize exposure for our products • Recognized as Marketing Associate of the year in 1999 and 2000