London, England, United Kingdom
An early architect of the YouTube eco-system and creator economy, I spent nearly seven years at Google and YouTube (2006–2013) shaping the future of digital content. During my tenure, I led the EMEA launch of the YouTube Partner Program and served as the first hire for YouTube’s Next Lab EMEA, where I built the Audience Development team from the ground up. I was also instrumental in globalizing the YouTube Creator Playbook, the definitive guide that scaled millions of channels. In 2013, I co-founded BuzzMyVideos to bridge the gap between content and hyper-growth. Today, we are evolving into a next-generation YouTube growth powerhouse. By spearheading FullScore.AI, I am leveraging proprietary AI-driven strategies to help media companies and rights-holders dominate YouTube.
BuzzMyVideos is a next-generation media company that has successfully built a proprietary technology platform which captures data and utilizes analytics to effectively create, curate, distribute and monetize online videos, unlike any other media company to-date.
Growing Podcast and Newsletter Media for sports, music and entertainment leaders with a special focus on YouTube as a platform and a growth engine. A view for senior leaders into how to grow YouTube for business with a focus on sports, music, entertainment and tech.
- Started up & led the “YouTube Next Lab EMEA” team in London - Recruited, trained and managed all of the first hires of YouTube Next Lab EMEA team - Led the strategy & vision for YouTube's EMEA Audience Development activities & initiatives - Worked closely with YouTube Product and Engineering teams to improve, prioritize, and push new features and products for better user & partner experience - Headed up different audience development programmes for thousands of YouTube content partners on content & digital strategy - Managed & led a team of individuals to develop and drive content & audience development strategies for many prominent partner channels including but not limited to Broadcasters, News Agencies, Music Labels, Entertainment Companies and Production Houses - Increased adoption of new YouTube features among content partners through educational workshops, seminars, industry events, data-driven case studies and best practices. - Developed & innovated new optimization products to help YouTube content creators build sustainable channels with loyal audiences - Helped create the YouTube Playbook, YouTube’s first ever official resource providing its partners with tips, best practices and strategies on building an audience - Launched and localized 3 iterations of the Playbook across EMEA in multiple languages - Co-created & launched YouTube Music Playbook Guide
- Led & managed YouTube’s North & Central Europe Online Content Partnerships Team with the objective to increase revenue via new partner content acquisition & management - Negotiated and closed content partnerships deals with key content producers including but not limited to production companies, news publishing houses, music labels, independent artists & individual video creators - Led content acquisition & growth initiatives for key verticals, shaping offerings & key-messages for YouTube online content partnerships - Organized & ran YouTube’s first ever European Partnerships Roadshow ‘Becoming YouTube Stars’ in 6 cities (Madrid, Paris, London, Berlin, Rome, Amsterdam), led the project from conception through completion
- Launched & expanded YouTube Partner Program (YPP) from hundreds of content partners to thousands across EMEA - Acted as a key stakeholder in business strategy & development for the YouTube EMEA content partnerships team -Led a team of 5 account managers; responsible for mentoring & coaching junior account managers to reach their full potential - Analyzed & tracked key metrics to identify trends, issues and potential new business opportunities - Created and led new business development, up-sell and cross-sell initiatives for assigned verticals, shaping offerings and messages - Worked closely with a cross-functional team including YouTube Product Management, Training, Legal & Reporting teams, and contributed to development of key operational & content optimization tools (i.e. Partnership CRM tool)
- Led EMEA YouTube Online Partner Program launches for 6 markets (DE, FR, ES, IE, IT, NL), set & managed all launch activities working cross-functionally with Legal, Product, Operations & Communications teams - Led UK & IE YouTube Online Partner Program Strategy, managed top YouTube partners to ensure objectives and revenue targets were met - Created & executed strategic business plans for assigned partners, implementing simplified account analysis to optimize partner performance across EMEA - Directed many YouTube partner education initiatives (online/offline events & workshops, webinars) across EMEA
- Led Gmail user operations for the Turkish Market; launch of Gmail Turkish support, launch of Gmail U2U (project-management, coordination, training and specific product workflow management and pre & post launch product localization) - Responsible for driving Gmail product strategy for the Turkish Market: focus on user adoption and user retention - Compiled and/or coordinated several product reports & analysis that include stability, bugs, user suggestions, market analysis and trends (shared with Google Engineering, Product, & Marketing Teams)
- Developed & implemented post-sales strategy for all sales regions - Managed & monitored post-sales operations & customer relationship initiatives - Initiated & managed all advertiser/client retention projects