bengisu gençay sabuncu

I create a community for your brand with the power of stories and AI

Liria, Valencian Community, Spain

About

An award-winning AI focused, digital copywriter and content strategist working with global brands worldwide. With years of experience in leading the communication of brands, I bring a sharp blend of creativity and strategic thinking to every project. My work focuses on storytelling, content marketing, and brand voice development—supported by a solid background in dramatic structure and screenwriting gained through academic training and years of leading writers' rooms for TV dramas and feature films. I'm the author of two published books (Zem Sesini Arıyor & Orman Olmak, Epsilon Publishing) and the founder of a rapidly growing content marketing and storytelling agency. Our portfolio includes a diverse range of clients, from fast-growing startups to iconic global brands, such as İş Bankası and Ford Trucks. Our agency effectively uses AI-powered storytelling techniques and Gen Z insights to craft culturally relevant, high-impact campaigns. Over the years, we've also developed numerous widely acclaimed projects focused on children, blending emotional depth with creative excellence to spark meaningful conversations and positive impact. With deep expertise in emerging formats, digital trends, and platform-native content, we help brands stay visible and unforgettable. INSTRUCTOR I have also performed as an instructor and speaker for various brands, institutions, and universities. Interactivity, playfulness, and immersive experiences are at the heart of my workshops. I'm especially passionate about AI-powered content creation, content marketing, storytelling, and effective written communication, bringing inspiration and practical tools to every session. Portfolio: İş Bankası Garanti Bankası Allianz Fiba Bank Dimes İyzico hepsiburada Türk Telekom QNB Finansbank AgeSA (AvivaSA) Boğaziçi Üniversitesi Galatasaray Üniversitesi İstanbul Üniversitesi İletişim Fakültesi Kadir Has Üniversitesi

Experience

  • Kurucu at B-612 Story Lab
    Oct 2021 - Present · 4 yrs 9 mos

    As you have an "in-house" agency.

  • Creative Director at Askıda Ne Var
    Oct 2019 - Sep 2021 · 2 yrs

    Turkcell, Nike, LC Waikiki, Vestel, A101, Flormar...

  • Creative Director at Workattack
    Jan 2014 - Aug 2017 · 3 yrs 8 mos

    d.fine (Gucci, Emporio Armani, Giorgio Armani, Loro Piana, Missoni M), Under Armour, Fiji Water, Flormar, Acer, Helen Harper, ofix.com, Çizmeci Gıda...

  • Sr. Copywriter at Plasenta Conversation Agency
    Feb 2013 - Jan 2014 · 1 yr

    Coca Cola, Sprite, First, Kotex...

  • Content Manager at Promoqube
    Jun 2012 - Jun 2013 · 1 yr 1 mo

    Efes Pilsen, hepsiburada, İş Bankası, Digiturk, Metro Grossmarket