Fairfield, Connecticut, United States
While my journey in marketing speaks volumes about my experience, there's much more beneath the surface. I pride myself on being a compassionate listener, an analytical thinker, and above all, a dedicated advocate for the end-user experience. In today's dynamic marketing landscape, understanding the needs and preferences of the consumer is paramount. Like you, I recognize the value of time and the importance of authentic, personalized interactions with brands. I believe in striking a delicate balance between engagement and respect for individual privacy, echoing the sentiment of being a helpful listener rather than a distant observer. My approach to marketing extends far beyond mere conversions; I am passionate about cultivating brand ambassadors. By orchestrating a seamless end-to-end journey for customers, from initial engagement to post-conversion support, I aim to create lasting connections and foster brand advocacy. In a world inundated with distractions, my mission is to cut through the noise and establish meaningful relationships with customers. If you share my vision for human-centric marketing and are interested in discussing further, please feel free to reach out via email at [email protected]. I'm excited to connect and explore how we can collaborate to drive impactful results. Let's make every interaction count.
• Drive ideation, strategy, and execution to generate and accelerate sales pipeline and revenue • Identify customer pain points, and generate ongoing user-driven insights to inform strategy and optimization • Leverage automation, behavioral data, and ML-based techniques to create personalized experiences at scale • Drive growth across key metrics including MQL, SQOs, pipeline, and revenue • Analyze trends, developing actionable insights, and socialize relevant learnings across the organization • Collaborate closely with key stakeholders across Growth, Product, Engineering, Data Science, Analytics, Sales, and Marketing.
• Own the customer journey and meticulously work to refine and enhance it • Lead, mentor, and develop a team of global Lifecycle Marketers facilitating career development • Champion a culture of accountability, experimentation, and success • Take on aggressive goals concentrating on nurturing our customers at each stage of the funnel • Approach initiatives with a customer-first emphasis aligning all goals directly back to a positive experience • Partner with Sales, Support, Product, and Engineering teams to collaborate, test, and optimize every touchpoint • Evangelize the Lifecycle Marketing program by reporting on performance, sharing results, and communicating plans and roadmaps • Understand customer segmentation and the user journey and ensure they are incorporated into all of our Lifecycle journeys • Led Marketing Ops, saving $500,000 through strategic MarTech stack consolidation and process streamlining
• Oversaw deployment of all email campaigns • Develop email strategies supporting all IBM Business units across all markets • Advocate optimization including dynamic content, targeting, personalization, and template development • Organizational lead for email best practices and strategic guidance • Analyzed email performance, including messaging, segmentation, click-thru rates, and other KPIs • Partnered with various business units ensuring email platform integration within the Martech stack • Governed email message and usage for compliance, including GDPR • Focused on the full customer journey, from pre-conversion to post-conversion to brand ambassadors
• Successfully oversaw an ESP migration from Silverpop to Salesforce Marketing Cloud • Increased email program revenue over 34% • Managed a team of 4 that executed 250+ ad-hoc email campaigns a month • Implemented a strategy that increased event pre-registration and attendee show rate by 20% • Optimized automated programs that drove engagement and revenue • Partnered with Data Science and Product Team to build a robust, scalable platform • Drove the strategy, execution, growth, and analysis of the email program