Istanbul, Istanbul, Türkiye
- Member of Management Committee, directly reporting to L’oreal Luxe General Manager - Developing the division commercial strategy across brand portfolio versus distribution channels and retailers optimizing growth and investments, ensuring the construction of timely, mutual beneficial Business Plans with clients - Overseeing the L’oreal Luxe’s online & offline sales, monitoring sell-in excellence and sales activity, managing a competitive market and best practices intelligence, as well as achieving excellence through optimization and innovation. - Ensuring jointly with brand management that brands are correctly expressed within retailers. - Ensuring development of expertise and know-how and supporting organizational changes. - Creating and implementing annual joint business plans considering all levers of growth: commercial agreements, marketing actions, training, merchandising and retail opportunities, profitability, trade terms and full P&L responsibility. - Coordination of the action plans of the team, ensuring consistency and optimization across the customer portfolio / establishing arbitration “guidelines” - Monitoring the accounts’ performance against business plan and developing alternative strategies continuously. - Developing and managing the team, ensuring development of expertise and know-how
Channel Sales Manager – Consignment & Fashion at Hummel Turkey - Managing both Consignment and Fashion sales channels. - Full responsibility of related sales channels’ P&Ls - Responsible for building fashion business of Hummel starting from scratch including sales and pricing - Accurate product planning throughout the season - Organizing and scheduling season orders, responsible for managing product performances, stock and shipment processes - Ensuring the implementation of product and exhibition standards by conducting regular store visits and training dealers store personnel - Contributing to sales and profitability with commercial oriented actions to strengthen the brand image - Contributing to the preparation of Risk Order by forecasting additional sales and managing this pool effectively throughout the sales season. - Responsible for the development of the team
Key Account Sales Manager at adidas Group, one of the leader sports brand all over the world. - Responsible from both adidas and Reebok brands. - Ensuring that the sales process in dealer shops is run and managed in accordance with adidas objectives, vision and mission. - Directing the sales activities of the customers throughout the season and providing them with necessary know-how and motivation. - Managing key accounts in line with the determined sales strategies and objectives. - Contributing to the preparation of Risk Order by forecasting additional sales and managing this pool effectively during the sales season. - Following customer sales, and making site visits to ensure that shops are in line with the adidas standards and following their risks, and developing suggestions to improve customer sales, and working to increase sales potential in the region. - Monitoring the weekly & monthly sales reports prepared by the channel. - Attending the outer meetings on the behalf of the sales channel and informing the sales specialists about the points and issues. - Providing the training and development of the staff working at the dealers’ sales points after coordination with the related departments. Giving field consultancy about “perfect retailing” (sales, stocks, service quality, visual support etc.) in order to improve the sales points.
Fleet & Corporate Sales Specialist at Borusan Otomotiv which is the distributor of the BMW, Mini Cooper, Jaguar and Land Rover brands in Turkey. - Responsible from end to end fleet sales processes of BMW and Mini Cooper brands. - Taking an active role in creating loyalty and great customer experience for the existing fleet customers. - Obtaining new customers for our products and services within pre-agreed company criteria. - Ensuring effective qualification of customer needs. - Delivering sales and activity reports to the manager on a weekly basis. - Focusing on company’s sales objectives and reaching individual and team’s sales targets on a monthly basis. - Organizing regular, existing and prospect customer visits in order to maintain strong bonds and create relationships based on trust.
Worked as a Sales and Marketing Manager at Oykan Çorap, which manufactures hosiery and nylon socks for women and children. The company sells its products both in domestic market and exports to all over Europe and Middle East with over 100 employees. - Responsible for the production planning process according to needs of the market and customers. - Creating new season collections according to market trends. - Managing sales and marketing team for the yearly marketing plans including; brand positioning, consumer target segments, business target segments, business/marketing objectives, financial goals and marketing budget. - Identifying and evaluating Key Performance Indicators of the company. - Responsible for reaching monthly sales objectives. - Planning and organizing logistics. - Created and managed a new project involving licensed children socks. In this manner, the company gained a big share in the retail market. The project increased the revenue by 15%. - Reaching new retail clients in the sector and developing long term business plans and projects.