Innsbruck, Tyrol, Austria
Absolvent im Bereich Tourismus & Entrepreneurship mit starkem Fokus auf strategisches Marketing. Derzeit als Product Owner für Websites bei einem führenden Finanzinstitut in der DACH-Region (Österreich, Deutschland, Schweiz) tätig, wo ich innovative digitale Lösungen vorantreibe und die digitale Präsenz des Unternehmens mitgestalte. Die nächste Herausforderung besteht darin, die Vorteile von KI-Tools zu nutzen, um Kundenbedürfnisse und -wünsche noch besser zu verstehen und zu erfüllen – wobei der Kunde stets im Mittelpunkt stehen soll. Graduate in Tourism & Entrepreneurship with a strong focus on strategic marketing. Currently working as a Product Owner for websites at a leading financial institution in the DACH region (Austria, Germany, Switzerland), where I drive innovative digital solutions and help shape the company’s digital presence. Next challenge is how to leverage the benefits of AI tools to better understand and meet customer needs and wants—always keeping the customer at the center.
Product Owner Website at BTV Vier Länder Bank AT – Strategy 2030
• Managing/Optimizing Google, Facebook, Instagram & LinkedIn Ads, incl. structured A/B testing • Developing & executing SEO/SEA strategies • Using Piwik PRO for advanced tracking, analytics, & performance insights • Conducting competitive analysis with SEMrush & Sistrix • End‑to‑end planning & execution of digital advertising campaigns • Continuous tracking, monitoring, & reporting of digital performance metrics • Creating marketing concepts & screen designs with Figma & Sketch • Strategic content planning & cross‑departmental coordination for website projects • Identifying emerging online marketing trends & evaluating new technologies • Working with TYPO3 CMS for content man. • Basic proficiency in Adobe Photoshop, XD & Illustrator • Experience with Adrom for direct marketing & newsletter campaigns
Destination Wattens Regionalentwicklung GmbH is an international business and creative hub for founders, startups, innovators, and service providers at various stages of development. During my internship, I gained valuable insights into marketing and communications that support both regional and internal stakeholders. Werkstätte Wattens places a strong focus on technology, innovation, and fostering regional value creation and sustainable growth.
Represented the F&B Manager (F&B Operations) during his/her absence and ensured seamless service operations at all times. Oversaw the cleanliness of all F&B areas, conducted inspections, and managed stock levels. Monitored beverage cost requirements and coordinated the full service schedule for the F&B department. Operated the PPE time‑recording system and trained new employees and apprentices, including leading internal training sessions. Advised international guests on their food and beverage preferences and ensured a consistently high service standard.
Represented the F&B Operations Manager during his/her absence and led both early and late shifts. Supervised large banquet events and ensured smooth service operations at all times. Advised international guests on their food and beverage preferences and maintained high service standards throughout all F&B‑related departments. Oversaw cleanliness, conducted inspections, and managed stock levels. Introduced and monitored new operational standards while ensuring compliance with privacy regulations through accurate customer data administration. Organized and delivered employee training, supported the development of short‑ and medium‑term projects, and handled service and vacation planning for the entire F&B team. Conducted regular employee assessments and contributed to continuous team development.
Worked across all F&B‑related departments during a 12‑month rotational program, gaining comprehensive operational insight. Developed and applied the skills required to supervise each department effectively. Strengthened human resource capabilities while actively working on personal development goals.