Boston, Massachusetts, United States
Plan and manage regional field marketing programs for one of the fastest-growing companies in North America (6 consecutive years in Deloitte’s Technology’s Fast 500), including field events and ABM initiatives, aligning campaigns with global brand/content standards and sales objectives.
Managed regional marketing strategy and program development for B2B enterprise software solutions and services. Identify, facilitate, and implement regional marketing programs and measure the pipeline effectiveness.
(My employment was carried over from the purchase of Intuit's Eclipse business unit) Conducted marketing campaigns for their Professional Services segment — focusing on education, consulting, and maintenance offerings. Supported integrated programs, including events, emails, mailers, webinars, newsletters, and web content.
Coordinated B2B direct marketing and advertising projects for $100M business unit (Intuit Eclipse). Assisted with event support, product launches, internal communications, and marketing metrics.