Seoul, South Korea
I’m an MBA candidate at Yonsei University with a passion for global business, cross-cultural collaboration, and creative problem-solving. My journey has taken me from New York City to Tokyo, and now to Seoul - each chapter shaping how I approach business, communication, and leadership. With a background in sales, marketing and entrepreneurship, I’ve developed a strong foundation in building relationships, identifying business opportunities, and crafting strategies that drive growth. Whether helping clients navigate market entry, elevate their branding or launching my own ventures, I’ve always been drawn to work that blends creativity with impact. As I pursue my MBA, I’m focused on expanding my global perspective, sharpening my business acumen, and connecting with like-minded professionals across industries around the globe. Let’s connect! I’m always open to meaningful conversations, new ideas, and collaborative opportunities.
Supported clients in Asia and the USA on market entry business development, branding, marketing, and sales strategy-related projects. • Identified and promoted more efficient operations for a Financial Services client, increasing productivity by 20%. • Increased web traffic and decreased customer acquisition costs for an e-commerce site, through SEO optimization. • Worked with SME family-run companies in Japan and South Korea on domestic and internationally focused-sales and marketing strategies. • Remotely collaborated with multinational teams to develop and implement successful business development initiatives. • Advised Japanese companies on digital transformation and AI-based automatization initiatives. • Received positive client feedback for assistance in promptly and professionally achieving business goals.
Managed international sales, digital marketing, and brand strategy for a Japanese trading company's new start-up division (KoPro) specializing in photo-optical materials. • Increased online sales conversion rate by 500% on the company’s prior website within three months of joining by optimizing SEO, website design, and page layout. • Led successful marketing campaigns, creating new copy and visual content and coordinating with artists, influencers, and YouTubers. • Continually increased website traffic by more than 15% each quarter, and managed all customer inquiries. • Never missed achieving monthly sales target of increasing sales revenue by 5%. • Planned and implemented an international rebranding based on careful competitor analysis and market research. • Designed and managed the construction of the company’s new English website. This resulted in a 200% increase in engagement on key pages, as well as an increase of 50% in the check-out rate. • Led the development of new IP and supervised the filing of US trademark patents. • Revised ToS, return policy, and other legal documentation leading to a decrease in claims and returns, reducing lost revenue by a monthly average of 5%. • Successfully planned and managed the launch of two new products, one of which sold out within the first month. • Remotely coordinated the setup and execution of trade show exhibitions in SEA with the Thai office and attended domestic trade shows as a sales representative. • Attended industry-related panels and events as a representative. • Negotiated wholesale and licensing agreements and maintained relationships with international distributors and vendors. • Created monthly and quarterly reports for executive leadership. • Translated Japanese documents to English for internal customer-facing and internal uses and planned and directed photoshoots for featured products. • Designed new product labels in design software for the entire product catalog.
One of Asia's leading IT solution providers with more than 1,400 customers throughout Asia and the world. • Oversaw setup, maintenance, and troubleshooting of technology to be used by an industry-leading multinational corporation.
Started a boutique photography business specializing in event, portrait, and wedding photography, while still being a full-time student. • Reorganized initial business plan resulting in a 200% increase in sales revenue. • Marketed services via word of mouth, Instagram, and self-built website. • Contracted with third-party vendors and recruited and trained assistants. • Clients included Metropolis Magazine, AKS Co., Ltd, Miss World Japan, and Sophia University.
Well known independent blog focusing on investigative reporting on all aspects of Japanese culture. • Assisted award-winning journalist and author of Tokyo Vice, Jake Adelstein with research, interviewing sources, and copy-editing new articles and book chapters.