Kettering, England, United Kingdom
Digital, Ecommerce & Marketing Leader with 20+ years’ experience delivering commercial growth, customer-first digital experiences and high-performing teams across B2C and B2B.I specialise in turnaround, transformation and digital acceleration, blending strategic vision with hands-on capability across ecommerce trading, performance marketing, UX/UI, CRM, content strategy, SEO, analytics and technology. I’ve led global ecommerce operations, built teams, owned & and scaled brands using data-driven decision making and rapid optimisation.Recent successes include transforming a global ecommerce group from a £50k monthly loss to £50k profit, leading multi-site Shopify ecosystems, evolving SaaS products, directing fintech platform redesigns, and delivering digital strategy for leading brands including Liverpool FC, Volkswagen Group, Gordon Ramsay, Audi, Wolseley, Just for Pets and more. I’m passionate about customer experience, data, product development and building strong teams that can deliver measurable performance. Whether leading a global ecommerce function, Driving digital transformation or shaping growth strategy, I bring clarity, momentum and commercial focus.
Manage the Myrkl.com brand globally across multiple websites and multiple marketing channels. Responsible for the whole ecommerce offering, do everything from create the strategy, create and execute the marketing plan all the way to managing the P&L. Turned the brand around from a loss making product to now a very healthy monthly profit with huge % increases. Also launched the new brand Adileum across multiple countries and sites. I have been very hands on is this role as well as strategic. Building and editing Shopify sites, managing email and PPC Campaigns and even managing stock with various 3PLs across the world.
Management of two ecommerce websites (Complete Care Shop & Healthcare Pro). I am responsible the traffic driving activity both organic and paid to the sites and have full responsibility for the profitability of both sites. All areas of trading, merchandising, performance marketing, SEO, CRM, email marketing, content, CX, development and analysis. Responsible for creating the digital strategy across the business to deliver the required EBITDA. Manage the internal team of inhouse digital experts as well as managing the external agencies.
I managed the Digital team at Together. Covering UX/UI, Web Development, Strategy, PPC, SEO and paid social. Pretty much anything from a digital perspective sat under my remit. We worked on clients from William Davis, Mission Wraps, Sciensus (Healthcare) and The Cube. Cross sector, cross discipline work means I utilised my breadth of knowledge and experience on all things digital.