Cologne, North Rhine-Westphalia, Germany
Competition-driven strategy enthusiast, always seeking to optimize myself, my environment, and support those around me. Constantly open for discussions about AI, communication, memes, sport or watches.
As Head of Digital at reacha, I directed marketing strategies in alignment with the management. My responsibilities included budget planning, media planning, report generation, and brand building. Additionally, I participated in due diligence processes that ultimately led to our successful acquisition.
As Head of Content, I led content creation, managed influencer contracts, and spearheaded the development of our webshop. My role involved coordinating photoshoots, acquiring partners, and developing and overseeing innovative e-commerce programs.
Looking for a digital native unafraid of code, reacha welcomed me to their team. At this innovative startup, I dove into web development and marketing, teaching myself HTML, creating engaging content, and contributing to paid media campaigns. This journey culminated in writing my bachelor’s thesis on the price sensitivity of lifestyle products.
During my internship at Deutsche Telekom, I worked in the Strategy and Communications department of Procure to Pay. I was responsible for creating strategy presentations, developing the brand identity for the Procure to Pay department, and acting as the right hand to the Head of Communication.
In my time with Jan from Auditormedia, a video and photography company, I discovered my passion for media. I assisted with photoshoots and video productions, as well as post-production, marketing, and the company’s development.