Ben Mitchell

Universal Music Group: Brand Partnerships + Strategic Marketing

New York, New York, United States

About

Experience

  • Manager, Brand Partnerships + Strategic Marketing at Universal Music Group
    Apr 2022 - Present · 4 yrs 3 mos

  • Music/Talent Brand Partnerships at ICM Partners
    Jan 2021 - Apr 2022 · 1 yr 4 mos

    -Collaborated with internal/ external stakeholders on the development of creative, strategy and media plans for talent and brand partnerships. -Responsible for coordinating the activation of all talent deal points across applicable in-house departments, outside agencies and brands. -Managed artist relationships and fulfilled all talent brand partnership elements across a $100 million annual book of business that included, corp representation clients such as: Jaguar/Land Rover and Lucid Motors. -Successfully closed the Women of Def Jam event sponsorship deal with Lucid Motors. -Sourced new business opportunities resulting in successful brand partnerships. -Established new department best practices including the tracking of deals, travel logistics and streamlined communications. -Support the office of two agents to assist in record annual revenue growth

  • Branding and Endorsements Assistant at WME (William Morris Endeavor)
    Jul 2018 - Jul 2020 · 2 yrs 1 mo

    - Partnered closely with brands, ad agencies and celebrity clients on endorsement opportunities. - Assisted in the procurement of offers for Actors, Musicians, Athletes and Lifestyle/Personality clients resulting in annual revenue and commission. - Analyzed and utilized market research to develop comprehensive proposals for generating business opportunities for celebrity endorsements. - Managed scheduling, booked corporate travel, redlined contracts, and ensured seamless execution of daily tasks. - Covered client events and shoots, ensuring that talent is well prepared for messaging points and deliverables.

  • Intern at Allied Integrated Marketing
    Aug 2017 - Dec 2017 · 5 mos

    Lionsgate Account • Worked with Lionsgate marketing and distribution on the October – December films • Helped with promotion on BOO 2: A Media Halloween, JIGSAW, and WONDER • Created on campus promotional events to help stimulate millennial engagement with Lionsgate films

  • Intern at Abrams Artists Agency
    May 2017 - Aug 2017 · 4 mos

    • Read and filmed for clients reading sides for various areas of film, television, and theatrical projects. • Set up appointments with clients and casting directors to ensure a smooth audition or meeting. • Submitted clients on breakdown for various different projects. • Handled phone calls for agents, communicated with managers, clients, various studios / networks and casting directors.