Auckland, Auckland, New Zealand
Responsible for the growth and optimisation of Online Republic's performance marketing channels & ensuring the quality of website traffic. Managing Search, Display and Video activity as well as paid social strategy and a range of third-party digital platform vendors. Managing these channels and their growth while implementing effective tracking and Attribution models to ensure an effective omni-channel digital marketing approach.
With over 3500 websites, Online Republic today is a leading player in car rental, motorhome rental and cruise bookings and has a growing reputation in search marketing. Responsible for the management of Google and Microsoft paid search accounts across markets in multiple countries, SEO optimisation of websites including SEO strategy and content management. As well as the optimisation of E-mail marketing campaigns, Usability testing of websites and combined cross channel digital strategy and attribution. Certified In: Google Adwords Basic Google Adwords Advanced Search Google Adwords Advanced Display Google Analytics Bing Ads
Responsible for optimisation of multiple company accounts including assisting in the management of accounts, troubleshooting, maintenance, market research, and creating manual and automated rules.
Responsible for activities including Email, social media, SEM and SEO marketing as well as website development and marketing strategy.