Ben Hyland

Hype Motorsport | Premium Track Experiences & Corporate Events

Barnsley, England, United Kingdom

About

Having worked in automotive, corporate events and motorsport all my career I have a passion for providing a first class, fun and engaging experience no matter what. Achieving a 2:1 in marketing management at Uni, I helped grow a karting business three fold before setting up my own brand want2race, which I finally sold to an entrepreneur I aspired to Lawrence Tomlinson in 2021 after nearly ten years of hard work. 2022 sees a new chapter as I launch another motorsport brand 'Hype' with my co-founder and friend Mike Jarvis. Running a fleet of the most exciting and engaging sports cars available, Hype Drive days offer an unrivalled track day experience for individuals and small groups or corporates. All cars are also available to hire on track exclusively with professional instruction. Hype are a certified carbon positive event company, and with our partners ClimatePositive every Hype customer will receive a ClimatePositive car badge for beyond carbon neutral motoring for 12 months.

Experience

  • Co-Founder at Trackday.shop
    Apr 2025 - Present · 1 yr 4 mos

    Identifying an opportunity within the popular track day scene, I've created a hub for drivers and enthusiasts to enjoy; making searching & booking events easier, finding driver coaches and buying parts and accessories for track cars.

  • Co-Founder at Hype Motorsport
    Mar 2022 - Present · 4 yrs 5 mos

    Born from a passion of on track events and customer service, Hype Motorsport offer high end track experiences for individuals and corporate groups to enjoy. Our fleet of the ultimate driver’s cars are also available to hire on UK & European track days with professional instruction optional.

  • Director at W2R Events Ltd
    Nov 2015 - Mar 2022 · 6 yrs 5 mos

    Currently covers e-commerce for race products including MYLAPS race transponders and circuit hardware.

  • want2race (10 yrs 11 mos)
    • Managing Director
      Jul 2019 - Nov 2021 · 2 yrs 5 mos

      Welcome to want2race, the home of motorsport events and experiences based at the historic Donington Park circuit.

    • Owner/Operator
      Jan 2011 - Nov 2021 · 10 yrs 11 mos

      We're the UK's biggest novice racing driver competition, in partnership with Ginetta Cars. want2race offers a fantastic, affordable experience in karts and Ginetta racing cars - with a top prize of a fully funded season in the Ginetta Racing Drivers Club. www.want2race.co.uk

  • Managing Director at BHP Yorkshire Ltd
    Jun 2008 - Jun 2019 · 11 yrs 1 mo

    Marketing, sales and business development consultancy with eleven years B2B and B2C event experience. BHP operates impartial and professional advice for all industries with a specialism in motorsport.