Bel N.

About

Sr. Demand Gen Marketing Manager @ Barracuda. Passionate about learning new things, new technologies that change our lives.

Experience

• Head of Demand Generation at Binalyze
  Jan 2026 - Present · 7 mos

  • Led global demand generation initiatives, focusing on inbound marketing strategies and digital/web tactics. • Collaborated with cross-functional teams to ensure alignment on marketing goals across global markets.

• Barracuda (6 yrs 5 mos)
  • APAC Demand Gen Programs, Senior Manager
    Jul 2024 - Dec 2025 · 1 yr 6 mos

    Spearheaded demand generation initiatives for the APAC market, in my role, I collaborate with cross-functional teams in HQ, California and EMEA to align global marketing strategies with regional needs.

  • Sr. Manager, Demand Generation Marketing, APAC
    Jun 2021 - Jul 2025 · 4 yrs 2 mos

  • Demand Generation Marketing Manager, Asia Pacific
    Aug 2019 - May 2021 · 1 yr 10 mos

• Associate Digital Director at NewBase - Connected Marketing
  Nov 2018 - Apr 2019 · 6 mos

• Digital & Content Marketing Manager, Greater China at SAP Concur
  Jul 2015 - Nov 2018 · 3 yrs 5 mos

  - Oversee content and digital related aspects across APA regions - Developed, maintenance and refresh Hong Kong, China, Taiwan and Singapore websites - Monitor web performance across APA through Adobe Analytics, BrightFunnel, Salesforce - Liaise internally and externally for SEM/ SEO/ Social media performance and planning for HK, CN and TW - Develop content for product, internal and external communications - Marketing Automation tool Marketo

• Marketing Manager at iClick Interactive Asia Limited
  Apr 2014 - Jul 2015 · 1 yr 4 mos

  - Manage social media platform on daily basis (LinkedIn, Slideshare, WeChat) - Create and develop marketing content to uplift brand image and promote company services - Manage company website - Develop and monitor results of monthly eNewsletter to clients and internal staff - Responsible for screening industry related news to share with different BUs - Liaise with regional teams to launch marketing campaigns - Liaise with third parties to develop research topics - Brainstorm and execute social media campaigns - Prepare marketing schedule quarterly and half-yearly - Travel to China office