Belle Sparavec

Head of Events | Strategic Experiences, Premium Conferences & Global Brand Activations

Pyrmont, New South Wales, Australia

About

Director-level experience leader with 20+ years’ expertise delivering complex, high-profile brand and experiential programs across premium sports, dining and luxury sectors. Trusted adviser to senior stakeholders, combining strategic leadership, creative direction and operational excellence to drive brand equity, reputation and engagement at scale. Known for calm, decisive leadership, strong commercial judgement, and the ability to deliver in high-pressure, highly visible environments.

Experience

  • Head of Events at Verve Events International
    Apr 2026 - Present · 3 mos

  • Mastercard (Sydney, New South Wales, Australia)
    • Senior Marketing Analyst - Events
      Jan 2024 - Apr 2026 · 2 yrs 4 mos

    • Event Specialist
      Jan 2024 - Apr 2026 · 2 yrs 4 mos

      Leading all internal event initiatives across Australia, including forums, town halls, leadership roundtables, and curated stakeholder experiences. Managed full project lifecycle from concept through execution and post-event evaluation. Oversaw vendor and venue negotiations, creative development, production timelines, and logistics to meet Mastercard's premium brand standards.

  • Senior Account Director at The Park Agency
    Nov 2022 - Nov 2023 · 1 yr 1 mo

  • Account Director at Imagination
    Aug 2022 - Oct 2022 · 3 mos

  • Digital Project Manager at OLIVER Agency
    Sep 2021 - Oct 2022 · 1 yr 2 mos