Reading, England, United Kingdom
- Support the development and launch of seasonal, product-led campaigns, working closely with design, e-commerce, PR, and creative teams. - Contribute to early-stage creative ideation, trend analysis, and concept development, informing the direction of new collections and campaigns, including a sell-out collection. - Review creative assets across product, packaging, digital, print, and pop-up store or event environments to ensure strict alignment with brand guidelines and storytelling. - Manage influencer and media partnerships, including product gifting, press pulls, and sample coordination for high-profile publications such as Vogue and Tatler. - Monitor campaign performance and consumer feedback to inform future product and creative development. - Plan and coordinate seasonal photoshoots, including product selection, styling direction, and narrative alignment.
- Delivered personalised customer experiences through expert product recommendations and fittings, developing strong consumer insight. - Supported visual merchandising initiatives by implementing seasonal and promotional displays aligned with style guides provided by the brand ensuring all displays align with brand guidelines. - Maintained high standards of in-store presentation to enhance customer engagement and trust. - Recognised for exceptional customer care, including Employee of the Month following customer feedback.