Vienna, Vienna, Austria
When the world zigs, zag.
Founded BOË to bring handloom Bengali silk to a luxury European market. Lead all creative direction, brand identity, and go-to-market — from sourcing artisan weavers to positioning, channel strategy, and launch.
Co-founder of Diggers, a private, rental-only digital archive and showroom of 10,000+ museum-caliber fashion pieces spanning the late 1940s to today. I lead brand, content, and digital — owning content strategy, all social channels, marketing, and website design, and shaping how the archive is presented to the world. A living reference library for stylists, designers, and collectors who treat fashion history as a working resource, not a museum behind glass.
Continuing advisory engagement: GTM strategy, competitive intelligence, and paid-search/keyword strategy for service-category expansion. Translating senior commercial experience into executive-level strategy and research deliverables.
Owned global sales and marketing for a translation and localization company serving regulated enterprise clients. Built the full commercial engine from the ground up — positioning, demand generation, pipeline, and revenue.
Founder & CEO of BLEND, a personalized fashion discovery app matching users to pieces by taste, size, and budget. I directed product vision, strategic partnerships, and monetization. - Secured launch partnerships with Yoox, The Outnet, and Net-a-Porter, plus 200+ independent fashion brands on the waitlist. - Recruited and led the founding team and external development agency. - Bootstrapped the MVP to a private beta. - Selected as one of 200 startups to present on TechCrunch Disrupt's AI track, with press features including TechCrunch https://lnkd.in/e-8AGG7p and PreSeed now.