Bella E.

Head of Events@Dentsu | Ex Meta

Greater Paris Metropolitan Region

About

As an Event Manager with over 8 years of experience in the tech industry, I specialize in delivering seamless and impactful events across the EMEA region. From large-scale conferences to exclusive C-Level gatherings, I have successfully managed hundreds of events, ensuring exceptional execution and client satisfaction. Fluent in four languages, I bring a global perspective and the ability to connect with diverse audiences. My passion for innovation and attention to detail drives me to create memorable experiences that leave a lasting impression. Let’s connect and explore opportunities to collaborate!

Experience

  • Head of Events @Global Trade Platform at dentsu
    Sep 2025 - Present · 11 mos

    Lead the global launch of a global trade platform, driving strategy, planning, and execution across key markets. Coordinate cross-functional project to ensure aligned messaging, timelines, and deliverables for a successful program rollout. Manage global logistics, budgets, and vendor partnerships to deliver a seamless multi-region launch experience. Develop launch-ready frameworks, playbooks, and event guidelines to ensure consistency and scalability worldwide. Oversee content alignment for all launch activities, ensuring cohesive narratives and strong brand impact. Track KPIs and performance metrics to evaluate launch effectiveness and inform next-phase strategy.

  • NetApp (2 yrs)
    • Senior Marketing Event Manager EMEA
      Jul 2023 - Jun 2025 · 2 yrs

    • Senior Event Manager
      Jul 2023 - May 2025 · 1 yr 11 mos

      Spearhead the development and execution of high-impact events across EMEA, including Google Next Cloud UK, VMware, GITEX Dubai, and Microsoft Ignite, aligning event strategies with overall business goals. Manage a multimillion-dollar event budget, ensuring cost efficiency through meticulous planning, negotiation, and financial reconciliation, optimizing ROI for each event. Build and maintain strong relationships with key stakeholders and vendors, overseeing contract negotiations and ensuring flawless execution of all logistics for owned and sponsored events. Create and manage event platforms, landing pages, and CRM campaign integrations, streamlining workflows to increase operational efficiency and engagement. Orchestrate end-to-end event logistics, including venue selection, AV requirements, catering, and transportation, ensuring all elements align with brand standards and attendee experience goals. Establish KPIs and success metrics pre-event to drive measurable outcomes and assess performance against defined targets, ensuring alignment with business objectives. Enhance event positioning through targeted marketing strategies, working closely with sales, customer, and product marketing teams to maximize event visibility and lead generation. Lead creative ideation sessions to drive innovative event experiences, enhancing attendee engagement through unique formats and interactive elements. Regularly update senior leadership on event performance, emerging trends, and strategic recommendations to support pipeline growth and elevate brand presence. Implement scalable frameworks and processes to optimize efficiency and elevate the overall quality and consistency of event programs across EMEA.

  • Event Manager at Meta Facebook
    Sep 2019 - Mar 2022 · 2 yrs 7 mos

    Directed a team of 20 Brand Ambassadors for large-scale events at META Paris, overseeing logistical coordination, budget management, and seamless execution of events for over 4,000 attendees. Drove event planning and execution for conferences, trade shows, receptions, and galas, ensuring alignment with corporate objectives and generating brand visibility across key markets. Conducted comprehensive vendor negotiations, securing favorable terms for event services while managing contracts, timelines, and budgets to ensure flawless delivery. Cultivated strategic partnerships across internal departments and external stakeholders to drive event objectives and support long-term organizational goals. Led the production and execution of engaging event content, including social media campaigns and promotional materials, ensuring alignment with META’s brand identity and tone. Developed and implemented event KPIs, tracking performance and leveraging data-driven insights to refine strategies for future events, enhancing overall effectiveness and ROI. Streamlined event logistics by establishing efficient workflows for venue selection, contract management, and vendor coordination, resulting in repeatable processes for consistent event delivery. Fostered a diverse and inclusive event environment as a key member of META’s D&I initiative, organizing cultural events and roundtables to promote African cultures within Southern Europe. Enhanced brand awareness and engagement by crafting and promoting targeted content for events, leveraging social media and internal communications to reach diverse audiences.

  • Responsable boutique at CRAZY HORSE PARIS
    Sep 2017 - Nov 2017 · 3 mos