Barcelona, Catalonia, Spain
With nearly a decade of experience across fintech, wealth management, and enterprise platforms, I design clear frameworks for large-scale digital systems. Moving between research, strategy, and execution, I help teams navigate intricate logic through structured design and narrative thinking. To me, design is always a system: I look at how people, data, interfaces, and environments hold each other together across digital and physical ecosystems. In 2024, I completed a Master’s degree in BioDigital Architecture at UIC Barcelona to explore how computational design, generative tools, and biological networks can inform adaptive frameworks—bringing a spatial and ecological perspective back into my digital practice. Currently, my work lives under MIRALAB. I collaborate with independent founders on digital products, strategy, and shared systems.
Delivering strategic UX design and research for digital products and platforms, with a focus on complex systems and emerging technologies. Bridging design strategy, AI-driven workflows, and user-centered research to help teams validate, scale, and optimize their digital experiences. Recent engagements: Innovation Lead (Contract) — DBS Bank | Jun–Oct 2025 • Led UX research, wireframes, and end-to-end journeys to validate new digital product concepts • Conducted research and usability testing; translated insights into flows and high-fidelity designs adopted across two platform initiatives • Applied AI-assisted workflows to accelerate ideation and compress sprint cycles under tight timelines • Facilitated design thinking workshops, securing formal budget approval for follow-up initiatives from senior leadership AI Search Diagnostic Tool | Dec 2025 – Present • Independent R&D project — early-stage discovery and product definition for an LLM-assisted diagnostic tool • Prototyping agentic workflows that analyse technical inputs and surface prioritised insights • Translating outputs into decision-ready frameworks and opportunity maps
Master's Degree in BioDigital Architecture, UIC Barcelona Full-time research at the intersection of biology, computation, genetics, and AI-driven design systems. Thesis Award Finalist, Sustainability and Social Action category. Co-author of peer-reviewed paper on generative AI and biodigital systems, presented at SIGraDi 2024. Research directly informs current practice in AI-augmented design and research synthesis workflows.
Led the UX and digital experience design for BNP Paribas Wealth Management’s multi-market wealth platforms across APAC and Europe. Collaborated with global product and technology teams to align design strategy, improve usability, and enhance digital adoption among private banking clients. Key contributions: • Directed UX research and design for the myWealth platform, driving adoption growth from 57% → 82% across key markets • Delivered end-to-end design for digital investment journeys, contributing to 500% growth in online trading activity • Built and maintained a cross-market design system, enabling faster, consistent rollout of new features • Advocated for user-centered design practices within product and tech teams • Co-led the Design for Community Action initiative with NVPC, mentoring 40+ nonprofits on UX and digital engagement
Citi Fintech, Experience Design