Istanbul, Türkiye
An award-winning, creative, and solution-oriented professional with extensive experience in marketing, brand strategy, and communications, particularly within the e-commerce, fintech, and telecommunications sectors. Excels in making informed decisions during challenging processes, leveraging a comprehensive and multi-faceted planning approach that ensures a 360-degree perspective on marketing initiatives Dedication to delivering results is matched by a strong follow-up ethic, driving projects to successful completion. Demonstrated leadership skills to guide teams and offer clear direction have been essential in managing the challenges of fast-paced, evolving environments. AREAS of EXPERTISE ► Marketing Strategy ► Brand Equity & Positioning ► Brand Strategy & Communications ► 360 Marketing Product Launches ► Customer Experience Design ► Customer Acquisition Strategies ► Go-to-market Plans ► Consumer Insights ► Celebrity Management ► Multi-disciplined Team Leadership
𝐒𝐡𝐨𝐫𝐭 𝐁𝐫𝐢𝐞𝐟 ► Responsible for overseeing brand marketing and strategies for Hepsiburada, focusing on enhancing brand presence and driving marketing initiatives. This role also includes the management of culture marketing, specifically overseeing event sponsorships and marketing activities that resonate with the brand's values and engage the target audience. ► Develop and direct comprehensive brand strategies and communications that shape customer perception and reinforce the brand’s competitive edge. ► Create and oversee executing a multi-channel communication strategy that integrates all aspects, ensuring consistency across all platforms. ► Manage offline and phygital brand activation initiatives and coordinate relevant launch campaigns, ensuring alignment with overall marketing objectives. ► Oversee production budget and celebrity partnerships to enhance brand visibility and engagement. ► Design and implement annual event and sponsorship strategies, including budget management and execution of high-impact marketing activities. ► Foster relationships with key accounts and merchants, ensuring successful collaboration on sponsorship and marketing initiatives.
𝐒𝐡𝐨𝐫𝐭 𝐁𝐫𝐢𝐞𝐟 ► Fostered brand excellence by crafting innovative marketing communications and dynamic brand strategies. Orchestrated the development of comprehensive 360-degree go-to-market plans while effectively managing celebrity partnerships, agency relations and partner brand management. Championed strategic launches, brand relaunches and projects (i.e., The transformation and turnaround project, women initiative, hepsiburada baslar, hepsiburada sozu, and tavsiye launch). Led company-wide initiatives as CPS leader, driving marketing and communication strategies for major shopping seasons, including ‘’Black Friday, Ramadan, and Back to School.’’
𝐒𝐡𝐨𝐫𝐭 𝐁𝐫𝐢𝐞𝐟 ► Established consumer business unit. Fulfilled acquisition, activation, positioning, checkout share, transaction volume, marketing strategy, revenue, and gross profit. Supported the development and execution of marketing strategies aimed at attracting new consumers, enhancing engagement, and promoting retention through initiatives like product feature enhancements and cashback campaigns.
𝐒𝐡𝐨𝐫𝐭 𝐁𝐫𝐢𝐞𝐟 ► Deployed the marketing and business strategy for high-value digital customers to achieve key performance indicators, including Gross Add (new customer acquisition), Digital Gross Add Share, Inflow Customer Revenue, and Customer Net Promoter Score. Pioneering the new business strategy for Red as an Unlimited Content/Entertainment Hub, overseeing content partner management, SEO, business planning, and comprehensive 360-degree go-to-market initiatives. (with bein CONNECT and with BluTv).
𝐒𝐡𝐨𝐫𝐭 𝐁𝐫𝐢𝐞𝐟 ►Developed and executed the marketing and business strategy for mass and total postpaid customers to achieve key KPIs, including Gross Adds, Digital GA Share, Inflow Customer Revenue, and Customer NPS. Oversaw strategic management of the tariff portfolio and implemented commercial initiatives such as targeted digital gross ads campaigns, innovative acquisition tactics (record trials with time-sensitive offers), and impactful projects.
𝐒𝐡𝐨𝐫𝐭 𝐁𝐫𝐢𝐞𝐟 ► Developed and executed marketing and business strategies for mass and total postpaid customers to achieve key KPIs: Gross Adds, Digital GA Share, Inflow Customer Revenue, and Customer NPS. Managed the tariff portfolio and commercial actions, focusing on digital gross adds through various channels and smart acquisition initiatives (e.g., limited-time offers).