Maltepe, Istanbul, Türkiye
I am an E-commerce Category Management Specialist with 3+ years of experience managing e-commerce operations for global brands Lululemon and Gap. I specialize in marketplace strategy, budget planning and channel allocation, sales growth, campaign management, and conversion rate optimization, with hands-on expertise across Trendyol, Hepsiburada, Boyner, and Amazon. Skilled in using tools like Google Analytics for data analysis and reporting, I track performance KPIs and optimize ROI. In addition to managing product launches, vendor onboarding, and stock and demand planning, I contribute to email marketing strategies, customer segmentation, and campaign development.
•Managed daily budget allocation by channel and month, ensuring promotional, advertising, and campaign investments aligned with business targets. •Used Google Analytics to develop product positioning and sales-driven strategies that improved add-to-cart rates and product visibility. •Oversaw marketplace panel management (Trendyol, Hepsiburada, Boyner), advertising operations, and content optimization to enhance customer experience and reduce operational errors. •Led annual and seasonal joint business plan processes with e-commerce partners, coordinating campaigns, promotions, and stock planning. •Prepared and delivered weekly and monthly presentations to global teams, covering sales performance, campaign results, and market insights. •Played a key role in launching Lululemon’s e-commerce operations in Turkey, contributing to brand launch strategy, product listings, content creation, and all operational setup. •Managed vendor onboarding and new marketplace integrations, ensuring on-time completion of product listings and content approvals. •Executed forecasting and demand planning to improve product availability. •Collaborated with the CRM team to design email marketing campaigns and customer segmentation projects, using results analysis to optimize future initiatives.
•Managed the end-to-end daily product launch process, ensuring accurate listings, optimized content, and timely go-live across all channels, with full responsibility for keeping products error-free and available for sale. •Oversaw marketplace operations on Trendyol, Hepsiburada, and other platforms, including product listings, pricing, content and image management, campaign setup, and performance tracking. •Prepared weekly bestseller, campaign performance, and sales reports to provide insights for category, marketing, and promotional strategies. •Proposed and led the redesign of the product launch process, collaborating with the operations team to automate workflows, reduce manual errors, and shorten go-live timelines. •Participated in the planning and execution of promotional campaigns and curated collections, and conducted post-campaign reporting to evaluate sales impact and ROI.
Shoes&Bags •Managed product data, content accuracy, pricing, and image quality for the Shoes & Bags category. •Conducted new vendor research to support category growth and expand product assortment. •Organized product links by tag, brand, and category, improving on-site search and filtering experience. •Reassigned products to correct categories and merged variant listings to enhance customer navigation and purchasing ease. •Performed competitor analysis and market research to provide insights for pricing strategies, promotional planning, and product positioning. •Supported category managers during campaign periods by assisting with product selection, price optimization, and visibility enhancement.
•Prepared and regularly shared comprehensive sales reports covering all channels, including key accounts, e-commerce platforms, and pharmacy partners. •Updated product names, descriptions, and pricing across marketplaces including Trendyol, Hepsiburada, N11, and GittiGidiyor to ensure content accuracy and brand consistency. •Managed product listings on Amazon, including image updates and order confirmations. •Prepared daily, weekly, and monthly sales and stock reports to track performance and support business decisions. •Coordinated and compiled sales data to create the company’s internal sales bulletin for management review. •Assisted in monitoring new product launches, ensuring timely updates and visibility across all sales channels.