Greater St. George Area
Demand Generation & GTM Engineer with 10+ years of experience designing and automating revenue systems for B2B SaaS companies. Expert at building scalable outbound and growth engines that connect Sales, Marketing, and RevOps through data-driven workflows. Skilled in automating lead enrichment, routing, and attribution reporting using tools like Clay, Zapier, Salesforce, HubSpot, and AI-powered orchestration.
- Increase demo requests from 12 per month to over 350 per month through paid ads, signal based outbound email, and lead nurture sequences. - Designed ABM campaigns that identified and targeted decision makers and buying committee members through multi channel campaigns. - Created product level lead scoring system and automated outreach campaigns to deliver relevant product content for ICP-matched leads based on engagement.
Engineered an automated GTM system integrating Clay, Zapier, HeyReach, ZoomInfo, Salesforce, and AI workflows to trigger personalized outbound to ICP-matched leads showing intent spikes generating pipeline. Owned and optimized the GTM tech stack to unify Sales, Marketing, and RevOps data flows, improving visibility into lead source attribution and funnel health. Designed and executed data-driven ABM campaigns on LinkedIn and Google Ads that penetrated top-tier target accounts and multi-stakeholder buying groups.
Developed a machine learning–driven audience model in Python and SQL to identify ideal segments and optimize channel mix, reducing cost per lead by 35%. Automated lead scoring and lifecycle workflows in HubSpot and Salesforce, aligning Marketing and SDR teams reducing time-to-conversion by 45%. Built multi-channel growth automation systems (LinkedIn, Google, Meta, Email) that increased sales-qualified leads by 50% and drove measurable pipeline growth. Partnered with Sales Ops to refine lead routing, enrichment, and data quality processes, ensuring consistent handoff between marketing automation and sales engagement systems.
Improved conversion rates by 200% A/B testing messaging, customer segments, channels, and ad designs. Increased total qualified lead volume from paid search, paid social, and display advertising using keyword, adgroup, and campaign level data and finding most efficient keywords to target. Deployed a click-through rate and open rate prediction model using regression and sentiment analysis from email marketing campaign data. Also developed guidelines on ideal sentiment levels in email copywriting.