Metro Jacksonville
Throughout his career Bob has helped major media companies, small businesses and nonprofits turn their companies around, launch new products, and new events and discover new profit centers and fundraising events. Today's leadership roles require collaborators who can work across multiple disciplines. Most recently Bob helped launch a major new nonprofit in one of the most affluent markets in the country. (AFTEE - All for the East End) With a background in Digital & Print Publishing, Event Marketing, General Management, Advertising & Integrated Marketing Management skills leading niche magazine titles, weekly community newspapers, trade publications, consumer events, and related online and digital media. In the media business, he worked with writers, editors, and publishers to deliver content no one else provided, on a variety of platforms and delivered it to the right audience. Understanding the pace of change, honed leadership experience as a CEO, publisher and general manager; Bob has developed strong teams by uniting cross-functional areas of the media business including editorial/content developers, advertising, circulation, production, marketing and finance. Areas of expertise include: A collaborator who works across multiple disciplines General Management Event sponsorship sales & marketing Strategic & Tactical Business Planning Advertising Sales & Marketing Management Digital Advertising Revenue Generation Print Advertising Revenue Generation E-newsletters Event Planning & Management Leadership Multi-Media Integrated Marketing Niche Products Advertising Sales & Marketing Development of Acquisition Synergies Print & Online Publishing Start-ups & Turnarounds Competitive Strategies Sales Coaching Organizational Effectiveness Specialties: Advertising revenue generation in print, digital & event, print & online product development, competitive analysis & proactive response, development & execution of business plan, pricing, recruiting, hiring, multi-product and mutli-media packaging, mom & pop to c-level sales presentations, field-level marketing, customer incentives and promotions, pre/post acquisition experience, turn-around and start-up experience.
Projects accepted by assignment only: Consultant to media companies and small businesses in digital & print advertising strategies, email marketing, advertising sales and management, event marketing, market and competitive analysis, small business & promotional marketing, start-ups, turnarounds & acquisition assimilation. Current Projects: 1. Donors Unite Management corp provides the infrastructure for donors unite inc, which is a 501 c 3 donors advised fund which is engaged in the business of selling online charity gift cards which support the over 1.5 million charities in the U.S. The site was launched in May 2017 and can then be viewed at www.donorsunite.org. Donors Unite's goal is to promote the sale of charity gift cards to benefit a charity which can be designated by the recipient of the card. This is designed as a substitute for the purchase of material gifts which in 2016 totalled over $1 trillion. DonorsUnite will focus on both individual gift card giving as well as special Corporate giving programs. 2. Interim marketing and business services consultant to professional health services start-up related to wellness, palliative care and breast cancer survivors.
Chief Executive Officer & Member of the Board of the largest weekly community digital & print newspaper/magazine on the East End & in the Hamptons, with over 50 years of consistent publication. Dan's Papers is a unique editorial offering distributed from Montauk, the Hamptons, North Fork to Manhattan. Recruited to manage business turn around during extremely challenging economic climate. Dan's offers an insightful spin on topics of interest to our dedicated readership of second homeowners and savvy local East End residents looking for a fresh perspective. The content features Founder Dan Rattiner's insightful, often whimsical POV on regional news, and social/political commentary. Since 1960, Dan's Papers has been perceived as the bible on what to do, where to go, where to stay and where to play when in the Hamptons and on the North Fork. Dan's Papers LLC also publishes the highly sought after Dan's List online and in print . A list every business wants to be on... This summer of 2014 was the 2nd year with AVENUE "on the beach" magazine in the Hamptons, This 40 year old magazine where "affluence meets influence" will follow its long standing Manhattan audience to the Hamptons. In 2014 Dan's Papers continued its legacy of supporting artists & writers by offering a $6,000 prize for the best nonfiction writer on the East End of Long Island. Also in 2014 we will offer our clients, sponsorship opportunities, as the leading producer of luxury events in the Hamptons. New this August 2014, Dan's Papers entered into a JV with Harvest East End to produce another food & wine event. Add to that Dan's 360 including web-dev, SEO, newsletter marketing, HD Video production and the top website in the Hamptons, danspapers.com, and it's clear why Dan's Papers consistently meets the needs of a rapidly growing, ever-changing market. Please join Dan's Papers on Facebook, follow us on Twitter and collaborate with us on linkedin.
GM for weekly community newspaper group start-up covering the Las Vegas Valley owned by privately held publishers of the Las Vegas Sun, Vegas Magazine, Las Vegas Weekly.& Niche Media LLC..
Privately held trade publishing company for the legal industry owning eight state legal newspapers with associated websites as well as one national title. Recruited to guide revenue turn-around and prepare company for sale.
Fidelity Venture Capital owned group of daily and weekly newspapers, shoppers and niche publications and associated websites covering Eastern Massachusetts and the Boston DMA with over 1 million circulation. Recruited to assist with business turn-around and help prepare company for sale.