Becky Ferraro

Experience and Design Director at Deloitte Digital UK | Chair at BIMA Inclusive Design Council

London, England, United Kingdom

About

I lead multidisciplinary design and research teams, driving human-centered solutions across central government, financial services and private consumer. As founder and head of the Inclusive Design and Accessibility practice at Deloitte Digital, I’ve transformed experiences by challenging conventional thinking. My expertise spans the full design process, enabling organisations to improve customer experiences, streamline operations, and promote inclusion in digital products. I thrive in fast-paced environments, collaborating with senior leaders to align business goals with innovative design strategies.

Experience

  • Deloitte Digital (Full-time · 8 yrs 10 mos)
    • Experience and Design Director
      May 2026 - Present · 2 mos

    • Associate Design Director and Design Foundry Lead
      Jun 2025 - May 2026 · 1 yr

    • Senior Manager and Inclusive Design Lead
      Jun 2024 - Jun 2025 · 1 yr 1 mo

  • BIMA (British Interactive Media Association) (6 yrs 1 mo)
    • Chair of the Inclusive Design Council
      Mar 2022 - Present · 4 yrs 4 mos

    • BIMA Inclusive Design Council
      Jun 2020 - Apr 2022 · 1 yr 11 mos

  • Designer at Freelance designer
    Mar 2016 - Oct 2016 · 8 mos

    Stocked - Illustrator Soulstice Festival - Graphic designer New business website - User experience designer and front end developer

  • Microsoft (Reading, United Kingdom)
    • User Experience Design Consultant
      Aug 2016 - Sep 2016 · 2 mos

      I returned to Microsoft in a contracting role over the summer, working as the lead designer on the transformation of the Thames Valley Police and Hampshire Constabulary self-service gateway.

    • User Experience Design Intern
      Jul 2015 - Aug 2016 · 1 yr 2 mos

      Primary designer on Thames Valley Police & Hampshire Constabulary: A Contact Management Programme that will replace legacy systems at the UK’s 3rd largest Police Force. This involved producing wireframes and designs for a self-service gateway and working directly with TVPHC’s product owners. I rapidly learnt how to implement the designs using HTML and CSS which eventually led to owning all of the styling tasks for the Citizen Gateway. Presales designs and marketing videos: I worked with the user experience team to deliver app wireframes, visuals and a promotional animation video on projects including Facebook, Virgin Atlantic and Nuffield Health resulting in high customer satisfaction and the extension of contracts upwards of $450k. Stretch projects: Outside of my day to day role, I joined the Milkround and Buddy teams which involved using creativity and leadership to drive talent acquisition and organise inductions for early in career talent. I acted as the lead UX consultant and project lead in a team of interns that went into Brookfields special needs school and held focus sessions to discover which features of office 365 could help them become more efficient. We created and delivered a training program to help them adopt the new technology and execute their strategy.

  • Vice chair at Loughborough Design school
    Sep 2014 - Jul 2015 · 11 mos