Raleigh-Durham-Chapel Hill Area
Strategy Development: • Craft and implement a cohesive global digital marketing strategy • Define KPIs and reporting cadence to monitor performance and delivery throughout digital campaigns and assist in the development of best practices to improve digital campaign processes. Campaign Execution: • Partner across Growth Marketing and Marketing Operations functions to assist in the development and execution of integrated marketing campaigns on major digital platforms to achieve growth goals. Email Marketing: • Create and oversee the global email marketing and customer and lead nurturing strategy. • Collaborate with Marketing Operations to execute on the email strategy and process, implement a global lead scoring model, launch customer lifecycle programs, establish new audience segmentations, continuously analyze and optimize for campaign effectiveness. Website Conversion Optimization: • Assist in the enhancement of web performance to increase user engagement and improve conversion rates. Performance Analysis: • Utilize analytics tools and partner with Performance Marketing Manager to track the performance of digital media activities including email campaign metrics, website conversions. • Utilize these insights to inform future strategies and report on ROI.
Key Responsibilities and Initiatives: • Owns and manages email marketing and its related technology • Designs, executes, and manages all nurture marketing email campaigns • Works closely with the campaign and sales teams on the development of nurture campaigns • Manages analytics and analyzes and optimizes all campaign initiatives • Assists with all lead capture/forms development on the website and social media • Collaborates with brand, social, events managers and advertising/media agency counterparts • Collaborates with web development and design teams • Guides marketing-related aspects of the businesses’ web presence • Plans and implements web-based marketing strategies and campaigns • Ensures active promotions, product updates, and campaigns are added to the website(s) • Updates website content and partners with channel marketers to retarget and convert visitors • Creates and edits sales/landing pages according to the mockups
Key Responsibilities and Initiatives: • Drove lead generation/revenue through campaign conception and execution • Managed three direct reports + project management of marketing department • Oversaw database cultivation efforts and show book lists • Oversaw website content (The Trade Group and Event Architecture) • Coordinated trade show projects where The Trade Group and Event Architecture exhibit • Implemented and managed automated email marketing campaigns and reporting via Pardot • Developed sales tools such as presentations, sell sheets & other marketing materials as needed • Created Outreach templates and sequences for sales team to utilize • Analyzed and reported on marketing-generated opportunities via Salesforce • Assigned tasks/project timelines in Teamwork project management system • Researched and managed monthly content calendar in Teamwork project management system • Coordinated with internal departments on new product marketing materials and campaigns • Coordinated in development of video testimonials and video case studies • Managed internal events put on at TTG HQ (luncheons, banquets, etc.) • Implemented and managed monthly/quarterly/annually marketing department budget • Kept records for accounting of budgets, invoices, and expenses for reporting purposes • Implemented and managed paid search efforts for new ecommerce websites • Educated sales team on campaign efforts and marketing initiatives • Kept abreast of client projects coming in and out for possible marketing opportunities
Key Responsibilities and Initiatives: • Managed database cultivation efforts and show book lists • Oversaw websites - The Trade Group, Event Architecture and Abacus3 (formerly eGency Global) • Coordinated trade show projects where The Trade Group and Event Architecture exhibit • Implemented and managed automated email marketing campaigns and reporting via Pardot • Ensured all content is accurate and archived properly on the network • Assisted with presentations, sell sheets and other marketing materials as needed • Worked closely with sales team to provide support for marketing-related outreach • Assisted with project management of new product marketing materials and campaigns • Managed TTG HQ showroom • Assisted in management of internal events put on at TTG HQ • Participated in local organizations - (AMA) DFW Chapter - SIG, (WISE) DFW Chapter • Other projects as tasked by Marketing Director
Key Responsibilities and Initiatives: • Managed The Trade Group website content administration via the WordPress CMS • Managed social media and community building (The Trade Group and Event Architecture) • Updated website with new product pages and product features as they are developed • Coordinated with web developer on best solutions for issues and technology development needs • Managed schedule of show photography needed and marketing directives for clients that qualify • Utilized tasks/project timelines in Teamwork our project management system • Implemented automated email marketing campaigns via Pardot • Assisted in coordinating internal company events such as luncheons, banquets, etc. • Assisted with coordinating branding consistency efforts