Greater Cleveland
I lead high-performing global marketing teams that drive revenue, expand market share, and scale businesses. Experienced leading marketing organizations across demand generation, product marketing, brand, and business development—delivering double-digit pipeline growth and market expansion year over year. I specialize in turning complex technology into clear value propositions, aligning marketing with sales and product, and building repeatable, scalable marketing engines. My focus is on go-to-market strategy, revenue growth, team building, and data-driven execution. I’m passionate about transforming marketing organizations to drive predictable growth and measurable business impact.
Responsible for leading SugarCRM’s global marketing strategy to drive revenue growth, market expansion, and brand differentiation. Focused on: - Accelerating pipeline and ARR growth - Strengthening competitive positioning - Elevating brand awareness and thought leadership - Driving customer retention and expansion - Aligning marketing innovation with business outcomes
Define and lead the company’s marketing strategy to drive brand awareness, market leadership, and revenue growth. Lead a 150+ department across all marketing functions including brand, demand generation, product/solution marketing, communications, and events. Lead 40+ person business development teams responsible for stage 2 pipeline contribution. Partner with executive leadership to align marketing priorities with corporate goals and business outcomes. Drive data-driven programs that generate pipeline, accelerate sales, and strengthen customer and partner engagement. Manage the marketing budget with accountability for ROI and operational efficiency. Build, inspire, and scale a high-performing global marketing team.
Responsible for building and executing integrated marketing strategies that directly drive pipeline creation, revenue growth, and customer lifetime value. Responsible for field marketing, partner marketing, industry marketing, and customer marketing, ensuring tight alignment cross functionally at an enterprise level.
Responsible for leading the company’s marketing efforts for all verticals, products, partners and international regions. A strong focus on demand generation and acquiring new customers to drive revenue growth. Responsible for overseeing marketing strategy, product marketing, solution marketing, demand generation, partner marketing and strategic advisement for the sales leadership team.
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Executed product and corporate marketing plans that articulated the value of the software product in a compelling and engaging manner. Worked with internal teams and external agencies to develop marketing collateral and communications materials, including brochures, newsletters, direct mail/email campaigns, etc. Administered the marketing automation efforts including supervision of website design and maintenance in conjunction with an agency. Researched and assisted with the development of strategies and plans that identified marketing opportunities, direct marketing, and new project development. Developed and enhanced product positioning and collateral materials for introduction into market. Managed the AR and PR plans. Monitored and reported on ROI metrics related to cost per lead, conversion metrics, and overall ROI. Defined, negotiated and managed related external vendor relationships and partnerships Established and managed the marketing plan in alignment to the sales goals to ensure proper lead generation support