São Paulo, São Paulo, Brazil
Together with retailers, L creates loyalty programs for today and tomorrow. We want to enrich life for the many. And give everyone the opportunity to collect things in life that put a smile on their face. People that feel good are the essence of loyalty. The best currency to build a strong relationship between companies and customers. Over 30 years ago, our founders created their first loyalty concept that travelled across the globe. Together we share over 1200 years of experience in loyalty. Loyalty is in our DNA, we understand loyalty. That’s why we are the founders of loyalty. We now want to use all our experience to move the loyalty business forward. By creating new concepts, ideas, technologies and products. We set new standards in loyalty.
Responsible for opening of BrandLoyalty offices in Brazil and for the entire Brazilian operation. BrandLoyalty was founded in Holland and is currently the global leader in providing innovative, tailor made loyalty programs for food retailers. BrandLoyalty's added value lies in our full-service approach; a combination of strategic advice and management of the entire programs. BrandLoyalty mechanisms deliver high ROI, sharp growth of revenues and substantial gain of market share. In Brazil, we’ve been developing and implementing programs for the largest retail chains in the marketplace.
- Member of both NL and BeLux Management teams, reporting into both the NL & BeLux Managing Directors. - Responsible for all digital related fields of Content Sales, Business Development, Key Account Management, Agencies Relationship Management, Brand Partnerships deal-making, CRM and Operations in the BENELUX region. General Management - Built and managed a team, who in turn managed their assigned targets part of pillars in the set strategy. Partners included iTunes, YouTube, Yahoo!, MSN, Last FM, MySpace, Sony Ericsson, Nokia, Vodafone, T-Mobile to name a few; brands such as Coca-Cola, Coty, Heineken, Novotel, amongst others. In addition, a broad array of Media Agencies with which the Sony brand and its artists maintain relationships. Business turnaround - Increased revenues by 105% within first year versus last year’s results. Overachieving budget Target both in revenues and profits. - Increased Sony’s Digital market share by 10% Points in the BENELUX within one year and closed the existent gap with Sony’s major competitor.
Reporting to the COO, Europe & Africa; responsible for developing and managing new business strategies, developing external partnerships and overhauling internal systems and processes. General Management - Day-to-day management tasks overseeing 19 operating companies throughout the Continental European & African region as a member of the Regional management team consistent 8 members, including CEO and CFO of the region. Directly responsible for 6 territories. Business turnaround - Increased the operating margin of the European digital business division (resulting in 8% point EBITA improvement). - Responsible for new business strategy development, implementation and management in the territories for which responsible. - Part of Management team that overachieved in both Revenues and Profit targets two years in a row for the European and African Region. - Negotiated VMI partnership and implementation of program throughout European territories, leading to an increase in physical sales by an average of 5%, in the territories within which VMI was implemented. Strategy development - Developed new strategy for Digital Catalogue exploitation throughout European region; Pricing, Long Tail development, Marketing. - Reshaped the long term strategy for the New Business/New Ventures division of SBMG Continental Europe. - Collaborated on development of new European CRM Strategy, now chosen to be not only implemented regionally but also globally throughout SBME. - Project managed Sony Music/Sony Pictures Back-End Offices Integration. M&A - Worked as part of negotiation team on mergers & acquisitions targets. Oversaw financial and legal due diligence process on acquisition targets. Operational excellence - Designed an operational excellence program for the European digital operations division and piloted the program throughout 19 European territories.
One-year international rotational program for young professionals. The program provides the opportunity to work on a variety of projects across business units to develop a diverse portfolio of skills, knowledge and experiences, and effectively apply these to a future management role in Sony Music (then known as Sony BMG). ROTATIONS: INTERNATIONAL CATALOGUE MARKETING GROUP | New York - Analyzed the status of Sony BMG’s digital catalogue presence worldwide; researched systems and processes already in place for digital release; and assessed each affiliate’s use of those systems and processes. Based on those results, created global catalogue exploitation strategy and developed systems for centrally managed distribution of catalogue to all digital service providers worldwide on behalf of the affiliates. (Resulting in $5 Million revenue increase during the first 3 weeks since launch). COMMERCIAL MUSIC GROUP | New York - Developed D2C Site for Sony BMG’s Commercial Group Sales of High End Collectibles Memorabilia. Responsible for technical development, marketing, product sourcing and Artists liaison.
Alongside a team of 5, responsible for the Global Rebranding of MeesPierson INTERTRUST into FORTIS INTERTRUST when take-over took place. Assistance, management and guidance to territories throughout the change process.