Beatrice Villa

Brand Experience Strategy | Event Planning & Execution | Sponsorship & Partnership management & activation | Experiential Marketing | Luxury Brand Positioning | Project Management

Milan, Lombardy, Italy

About

As a Brand Experience and Event Marketing professional at BMW, I design and deliver high-impact brand experiences that connect emotionally with customers and partners. I specialize in translating brand values into memorable, premium events and strategic collaborations that drive engagement and long-term value.

Experience

  • Global Procurement Events Specialist at Campari Group
    Apr 2026 - Present · 3 mos

  • BMW Group Italia (Full-time · 4 yrs 1 mo)
    • BMW Brand Experience & Events Specialist
      Mar 2024 - Mar 2026 · 2 yrs 1 mo

    • Commercial Planning Specialist
      Mar 2022 - Mar 2024 · 2 yrs 1 mo

  • Sales Department Intern at Vision of Super
    Oct 2021 - Mar 2022 · 6 mos

  • Export & Sales Intern at SONIC ITALIA SRL
    Apr 2021 - Sep 2021 · 6 mos