Barcelona, Catalonia, Spain
I help early-stage startups set up or scale up their design functions. This can range from hands on initial research and strategy projects to longer term hands on design and delivery leadership. Increasingly, when working as a UX team of one, this has meant building straight-to-code prototypes with AI. Recent clients include: a suite of AI tools for copywriters at charities and nonprofits (ainpo), an app for the parents of children who stutter (BeneTalk), and a dating app.
Zeroheight is a platform for creating and sharing living style guides and design systems. As their first User Researcher, working across four product teams, I was responsible for both leading research and setting up the frameworks and tools to equip product designers and product managers to run their own studies. - Established zeroheight’s first User Research function - Led on strategic research studies to inform product and pricing strategies - Defined process for shared research prioritisation and roadmap planning - Created shared screening and recruitment process for 4 product teams - Collaborated with PMs and Designers in 4 squads on research strategy - Led ‘Team Evidence’ collaboration between user research and data team - Set up an ‘observe a research call’ programme for engineering team
Ieso provides digital mental healthcare services to NHS patients in the UK. As a player/manager I grew the design team from one designer to 10 researchers, product designers, and content designers woking across 3 products, and led the research and design of our first certified medical device (a self-guided AI therapy for anxiety.), and first direct to consumer product (an 'emotional health check'). This led to our successful Series B rasie. -Built Ieso’s first design team (research, product design, and content design) from the ground up -Led multiple end-to-end UX projects, from early-stage R&D and new product development to continuous improvement of existing services -Partnered with Product to align design strategy with business goals -Introduced joint research and product backlog prioritisation processes -Monitored patient experience and post-treatment risk in collaboration with Data and AI teams -Interim PM for Ieso’s first direct-to-consumer product How are Things?
Cambridge Assessment is a department of the University of Cambridge that develops and delivers exams, assessments, and educational research in over 170 countries. As Head of UX, I was part of the leadership team for its digital transformation, establishing the vision, strategy, and user experience foundations for its global online products. -Grew UX team from 1 to 20 researchers & designers working across 3 business streams -Established design guild to ensure consistency across teams. Activities include critique, research & design drills and design education -Led on numerous research & design projects, including field studies in 5 countries Introduced both research and content design as UX team disciplines -Set up a Design Thinking training programme for colleagues -Product Owner for Cambridge Assessment Digital Playbook