Pohl Göns, Hesse, Germany
Digital Marketing Specialist with 4+ years of experience in global B2B environments (SoftwareOne). I focus on optimizing digital platforms (SharePoint), analyzing user behavior, and improving conversion rates through data-driven decisions. Experienced in working with international, cross-functional teams, collaborating with developers and marketers to deliver measurable improvements in performance and engagement. My core areas include marketing operations, CRO, and performance optimization in global remote environments.
• Owned and optimized a global GTM platform (SharePoint) • Built and optimized landing pages, increasing conversion rate by ~20% • Analyzed user behavior and identified performance gaps • Implemented data-driven improvements, increasing engagement by ~15% • Collaborated with developers (JIRA) on platform and UX improvements • Supported global product launches with performance-focused content
• Managed backend content across global platforms • Created and optimized content aligned with marketing strategy • Analyzed user behavior to improve content performance • Collaborated with cross-functional teams in agile environments
• Managed guest communication and ensured high-quality customer experience in a fast-paced hotel environment • Coordinated bookings, check-ins, and operational processes • Resolved customer issues and handled requests efficiently • Collaborated with internal teams to ensure smooth daily operations • Maintained high service standards and contributed to positive guest feedback
Translator with experience in interpreting and subtitling (EN / DE / SK / HU).