Brandon Hoffman

GP & Founder at Emerging VC | AI Collective leader | ex-Samsung, ex-Morgan Stanley | Endowment & Foundation Board Member

Los Angeles Metropolitan Area

About

Brandon is General Partner of Sunset Ventures, an early-stage venture fund based in Los Angeles & San Francisco that backs founders using emerging technology to change the way everyday consumers live, work, and play. Sunset focuses on the intersection of creativity, mediatech, commerce, and fintech. Prior to Sunset, he was an operator & investor at Samsung Next, the software group of Samsung Electronics. He led R&D efforts for the Chief Innovation Officer around gaming, fintech, wellness, AI, and blockchain. On the venture team, he led more than 20 early-stage venture deals. Notable investments include Ready Player Me (invested before a16z), Wonder Dynamics (acquired by Autodesk), and The Sandbox ($1B val). Before Samsung, he was at Morgan Stanley as an equity research analyst covering US Internet (gaming, ecommerce, social, adtech, payments), where he co-founded the Amazon Disruption Symposium. His insightful reports contributed to reaching the #1 rank Internet team by Institutional Investor. During his time on Wall Street, he worked on high-profile IPOs and initiations, such as Take-Two Interactive (maker of Grand Theft Auto), Blue Apron, elf Beauty, Snap, and Spotify. Brandon started his finance career on “Main Street” in 2006 as a bank teller behind bulletproof glass at the local branch in downtown Anaheim. He used his wages to pay for college and to bootstrap his music company. He spent 10 years as an entrepreneur who built and operated a music production studio. He received an MBA degree in Finance from The Wharton School and an MPA in Behavioral Economics from Harvard Kennedy School. He got his BA from CSU Fullerton at age 20 after transferring from Cypress Community College. Brandon is personally committed to addressing the racial wealth gap in the US through the intersection of innovation and investment. He was a Sheila C. Johnson Fellow at the Center for Public Leadership at Harvard. At Samsung, he launched the Diverse Founders Initiative and co-founded Diverse Angels, an award-winning syndicate that is one of the first and largest inclusive investment platforms in the United States for BIPOC (Black, Latinx, Asian) & women founders. He currently serves as Vice Chair on the board for Toigo Alumni Endowment, as Board Director for the LA County Library Foundation, and as Board Member for the LA chapter of Management Leadership for Tomorrow (MLT).

Experience

  • General Partner at Sunset Ventures
    Oct 2022 - Present · 3 yrs 9 mos

    Early-stage VC fund investing in applied emerging technologies that will reshape the internet and change the way consumers live, work, and play. Focus areas are Mediatech, Fintech, Commerce, Work.

  • Founding Lead of LA Chapter at The AI Collective
    Oct 2024 - Present · 1 yr 9 mos

    The AI Collective is made of 200K+ founders, operators, & investors across 100 chapters who share a curiosity for AI, making it the largest AI community in the world, with chapters in SF, NYC, LA, London, and more.

  • Venture Principal at Samsung Next
    2018 - Sep 2022 · 4 yrs 9 mos

    - Focused on AI & applied emerging tech for consumer internet, media & gaming, fintech) - Led 15 Seed & Series A investments - Notable deals: Wonder Dynamics (acq by $ADSK), Ready Player Me (a16z Series B), The Sandbox (Softbank Series C)

  • Head of Research, Chief Innovation Office at Samsung Electronics
    Jun 2018 - Jan 2022 · 3 yrs 8 mos

    - Drove consumer insights as direct report to Chief Innovation Officer (CIO) - Led innovation strategy for software investments, M&A, and BD for $100B+ hardware lines of business

  • Equity Research at Morgan Stanley
    Jun 2015 - Jul 2018 · 3 yrs 2 mos

    - #1 ranked Internet Research team by Institutional Investor, covering eCommerce, Online Advertising, Social Media, AdTech, Video Gaming, Delivery, DTC - Co-founded Amazon Disruption Symposium global event and cross-industry research series