Los Angeles Metropolitan Area
With over 15 years in the ad agency realm, I have multidisciplinary expertise in crafting immersive and innovative design solutions for industry leaders like Snapchat, LEGO®, L'Oréal, and Fx/Hulu. As Design Director at Instrument, I continue to push boundaries by overseeing Snap AR and Spectacles, collaborating with cross-functional teams to deliver high-impact marketing content. Previously, as Creative Director at The Mill, I led the Global Experience Department, driving projects from concept to final execution for digital, physical, and web-based experiences. I find great satisfaction in collaborating with diverse and talented teams and empowering them to unlock their full creative potential. With a proven record of excellence, I've delivered award-winning content for clients such as Verizon, Netflix, and Molson Coors.
Led Creative Direction: Served as Design Director for Snap AR and Spectacles, delivering high-impact marketing content across social media, email, and blog channels. Managed Cross-Functional Teams: Oversaw designers, motion designers, copywriters, and producers under aggressive timelines, maintaining top-quality outputs across multiple platforms. Drove Metrics-Focused Strategy: Partnered with strategy teams to analyze performance data, refine creative tactics, and boost week-over-week engagement. Ensured Quality and Brand Consistency: Reviewed all design work to confirm alignment with Snap’s briefs and standards, preserving brand cohesion and delivering polished final assets. Optimized Processes with In-Person Engagement: Frequently visited Snap’s offices to provide on-site creative direction for content shoots in order to streamline feedback loops and boost production efficiency.
Strategic Visionary Leadership: Spearheaded the creative direction and strategy for The Mill's global Experience Department and production studio, driving innovative solutions for complex marketing challenges. Impactful Project Oversight: Provided creative direction from concept to delivery for virtual, augmented, physical, and web-based projects and experiences. Multi-disciplinary Expertise: Demonstrated expertise in creative strategy, art direction, UX/UI, interaction methods, narrative development, spatial design, artificial intelligence, and emerging technologies. Pitch-Winning Initiatives: Produced compelling and successful pitch responses aligned with clients' goals, timelines, and budgets. Global Collaboration and Team Management: Successfully directed and mentored diverse teams across different time zones, collaboratively working with creatives, technologists, and production teams to achieve outstanding results.
Delivered creative direction for the development and production of high-profile augmented, virtual, and mixed-reality experiences in the following industries: entertainment, tech, beverage, automotive, and gaming. Facilitated collaboration with clients and multi-disciplinary teams to generate innovative ideas and concepts through creative ideation and brainstorming sessions. Crafted impactful pitches, design briefs, and presentations to clearly communicate the project’s creative vision, process, and goals to stakeholders. Managed multiple teams, projects, and concurrent timelines to ensure the delivery of creative excellence and drive impactful results. Leveraged user insights and client feedback to identify key problems and develop robust solutions with strategic intent.
Designed and oversaw the execution of all of the creative deliverables for various projects, including UI/UX, 3D, sound design, and spatial design, while also managing art teams and collaborating closely with clients to ensure innovative and compelling outcomes.
Worked as creative lead to strategize, design, and oversee the development of a web-based application for onboarding new members at Chubb Insurance.
Joining forces with other designers, digital producers, and project managers, I designed and executed a series of digital, social, and OOH promotional advertisements for a new Apple Music campaign.