Copenhagen Metropolitan Area
Experienced growth marketing leader, developing global organisations in all customer sales stages from lead acquisition to customer retention, CRM, revenue operations, marketing and sales excellence, getting the best bang for buck from all channels. Named top 25 global B2B marketer by Salesforce. Salesforce Marketing Champion since 2020. Author of top selling book "Your Marketing Automation Journey" I provide vision, strategy, and leadership to raise the level of innovation and development in all aspects of the prospect journey from lead generation to retention. I develop digital teams to provide world-class content through well-documented and proven testing and content development strategies. Development of campaign strategy and automated marketing dialogues. I am KPI focused, with a keen eye to optimize marketing processes and develop collaboration to transform content and global marketing teams. Hold current certification by MECLABS in Email Messaging, Value proposition, Online Testing, Landing Page Optimisation & Salesforce Admin & Pardot certs. Salesforce community group leader - Marketing Cloud Account Engagement Experienced and relaxed presenter, trainer and change agent.
I wrote a book, out of the need to share my experience on what the real world of marketing and sales engagement messaging and success looks like. I also wanted to write a book about traveling around the world for 2 years and 70,000km on a motorbike....so I put both together. Why? Easy, both stories are about people. People you meet in moments that can change your life. People that you help and share with, people that help you, and what that means to your relationships. In marketing, we need to make sure that we have bucketloads of empathy with our customers - it's a good starting point. The book focuses on your journey with high-performing empathy messaging, that is delivered at the time your customer really needs it, or better still, didn't realise they needed it until they got your message. It's a book that gives tactical help and operational suggestions that you can put into play on Monday. The key point here is that this is a book about the real world, not a theoretical book with made-up stories, but a book from someone (me) who has walked the walk, tripped up, hurt himself, then tried another approach, then another, until success was born. It's a fun book, you will laugh and cry at the travel and corporate stories and the help it gives. Check out more at http://www.brian-coles.com
Scaling sales and demand automation to our markets and into the hands of our commercial teams and marketers. Unveiling the unseen engagements and buying signals. I empower marketing teams to engage our customers with high performing omni channel customer experiences and customer engagement excellence. I developed multi threaded customer journeys, giving deep insights into customer behaviour, feeding insights into loyalty journeys and programs. Increasing time on brand and trust. Introduced the augmentation of firmographics and behaviour data to build the strongest profiles in the marketing database, resulting in tripling industry engagement rates in matching content to the current context of the customer.
Fostering lasting connections with our stakeholders. In my first year I increased a strong, engaged permission database by ten fold. Created triple industry standard engagement using theme based behavioural automated journeys, proving that marketing automation at Ørsted exeeded our ambitions to scale our touch points with our target communties and influencers. Introduced and developed the top performing marketing engagement programs in the history of Ørsted.
Short term project to support and inspire our customers with all they need to know about the worlds number one marketing automation platform - Salesforce Marketing Cloud
Heading up the European B2B Marketing Advisory, propelling our customers ahead of the competition. I raise the profile of marketing in organisations, show the value of your marketing output, and get your people running with the processes and tools they need to get there.
I help your customers and prospects to say "YES" with the help of marketing automation, demand generation, behavioural insights and empathy based marketing.