San Diego, California, United States
I'm a marketing leader with 10+ years of experience driving growth through field marketing, events, ABM, and partner marketing. I specialize in creating impactful campaigns, incepting and executing high-value experiences, and building strategic partnerships that connect marketing to revenue. I thrive at the intersection of marketing and sales, working to establish marketing as a core part of the revenue org by driving collaboration and using data to deliver results that matter.
Led partner and field marketing strategies that fueled pipeline growth and positioned field marketing as a core driver net-new business. One of my key initiatives was co-leading a major FY25 product launch, working closely with product marketing to craft the messaging and roll out a multi-channel campaign targeting a new persona. In tandem, I built and executed the Google Cloud marketing plan, leveraging available credits to fund content, events, and ABM pilots that influenced both new and existing pipeline. I also collaborated with Chronosphere’s investors to launch and scale a series of intimate engineering leader dinners, which opened doors to high-priority accounts and expanded our reach. Alongside campaign execution, I managed and mentored a team of Senior Field Marketing Managers, providing strategic guidance while helping build scalable Field and ABM playbooks. Continuously leaning on data and analytics to fine-tune programs and improve alignment with sales.
Played a key role in generating upsell and cross-sell pipeline through multi-channel regional campaigns, while also guiding two marketing interns in executing and analyzing these efforts to fuel company expansion. Initiated a multi-city customer roadshow, Domo Connections, which fostered deep customer engagement across several cities, leading to significant deal expansion opportunities. Collaborated with practice leads in retail, finance, and technology to create and execute targeted marketing strategies aimed at expansion. Leveraged Domo dashboards for in-depth analysis of marketing programs, ensuring they met pipeline creation and influence targets.
Recognized as Field Marketer of the Year for FY21 and Marketing Heavy Lifting Champ in FY20 for my pivotal role in building and expanding Field Marketing within the Americas. Launched and expanded field marketing in the LATAM market and engaged with 25% of West Strategic and Tier 1 accounts in FY21. Initiated net new opportunities via RedisConf 21. Launched localized marketing and ABM programs for customer growth, promoted partner marketplace offerings to boost deals, and aligned regional objectives with global goals.
Built and managed the Field Marketing plan and budget for North America, which included the Federal and Public Sector, with direct oversight of one Field Marketing Specialist. Tracked and measured campaign success using tools like BrightFunnel and Salesforce reports, focusing on multi-touch attribution to understand pipeline and revenue generation. Additionally, I assisted the Demand Generation team in launching an Account Based Marketing (ABM) pilot aimed at enhancing brand awareness and creating a pipeline with our enterprise target accounts. Led the entire campaign process from inception through to execution, which involved creating original programs, developing marketing assets and copy, and managing follow-up activities to nurture leads.