Istanbul, Istanbul, Türkiye
Communications and content professional with a foundation in strategic communications and a growing focus on content strategy, backed by hands-on experience with AI-powered content production. My background covers writing, editing, copywriting, and brand messaging, with attention to reputation and stakeholder engagement. I've gained experience across media relations, digital and internal communications, and worked with agencies, third-party vendors, and creative partners, supporting briefings, workflows, deliverables, and timelines for on-brand delivery. In my current work in e-learning, I produce content with AI-enabled tools, manage quality across multiple languages, and run QA on digital platforms. This feeds directly into how I approach content strategy, social media, and messaging effectiveness through performance analysis. I'm especially drawn to diverse, sustainability-led organizations where I can connect content strategy with CSR and sustainability communication for social impact.
• Supported media relations by drafting and coordinating press releases, interview briefs, and key messaging, enhancing corporate credibility and presence across major media channels • Facilitated social media and influencer marketing campaigns, ensuring stronger brand visibility and better audience engagement across Instagram, Facebook, and TikTok • Collaborated on strategic communication initiatives for corporate partnerships, projects, and CSR programs, ensuring clear messaging and supporting stakeholder engagement • Coordinated corporate identity and brand guidelines, ensuring clear alignment across communication activities and supporting major events such as the 45th Istanbul Marathon • Enhanced content strategy across social media platforms by working with global agencies to improve overall quality and consistency • Analyzed and presented monthly reports to measure 360° communication effectiveness, optimizing website content, copy, and design for strategic alignment with corporate goals • Compiled and analyzed monthly reports to evaluate communication performance and ensure clearer alignment of website content, copy, and design with strategic goals • Created visual content for social media platforms, supporting digital communication activities • Created employee-focused materials and promotional products (t-shirts, posters, etc.) that strengthened internal communications
Chosen from over 3,000 applicants to join the prestigious Şevket Sabanci First Opportunity Program, a flagship initiative by Esas Social that empowers recent graduates through NGO placements, executive mentorship, and structured career training. As part of the program, I completed a 250-hour professional development curriculum delivered by PERYÖN Academy, designed in collaboration with MTI University to align with international academic and professional standards, ensuring both global relevance and practical workplace applicability. The comprehensive training covered modules focused on essential 21st-century competencies
• Formulated schedules for 4 activities and 2 operations, ensuring smooth cross-team coordination and timely completion of all responsibilities • Aided the event director in event planning and on-site operations, coordinating activity leaders to support the effective delivery of programs • Led administrative processes with the HR team for 40+ multinational staff, supporting cross-cultural communication, a positive work culture, and ensuring accurate and timely handling of all documentation
• Produced YouTube documentary transcriptions and digital content, increasing engagement and brand visibility across web and social media channels; content achieved over 1,000 views per video in the first month • Collaborated with design teams, supporting the visual language of digital content and contributing to a consistent brand identity across platforms • Coordinated the development of visual materials for social media and web content, improving visual impact and user experience