Istanbul, Istanbul, Türkiye
Consumer Electronics - Wireless category (including Apple and Samsung) Additional responsibilities: Retail Lead of Amazon Advertising and Annual Vendor Negotiation 2025
Other Hardlines - Sports & Outdoor category Additional responsibilities: Retail Lead of Amazon Advertising and Annual Vendor Negotiation 2025
- Responsible for the entire retail Sports & Outdoor end-to-end category management, full P&L ownership - Additional responsibilities: Retail Lead of Amazon Advertising; Subject Matter Expert of Vostok (Global Supply Chain Program), MCP (Profitability Program) and Live Vendor Webinar - Leading the direct imports operation of the Sports & Outdoor category - Focusing on driving the top and bottom line of the P&L and expanding the business by initiating vendor relationships, negotiating contracts, developing promotions, and monitoring and reacting to industry trends - Delivering selection growth and increasing value for Amazon customers by managing multiple new and existing vendors within category - Building strong and sustainable relationships with Amazon's retail vendors. Finding creative solutions in negotiations and facilitating discussions in order to drive profitable and sustainable growth - Creating ways to automate and simplify manual processes in order to improve productivity for Amazon, Retail Process Approver
- Marketing, Foods & Refreshment Category - Responsible for Knorr, Hellmann's, Carte d'Or and Calvé within the "Away-from-Home" foods category - Responsible for Cornetto NPD & Twister TVC for the refreshment (ice-cream) category - Executing/landing global projects in the local market, developing new product launches - Budget management & resource allocation, building & implementing marketing campaigns generated by locally driven consumer & market insights - Creating annual brand marketing plans as part of the strategic planning process - Unilever "Marketing Foundation" Graduate
- Responsible for the marketing of Unilever Home & Hygiene Portfolio in the entire Central Asian and Caucasian region; direct report to TUI Regional Marketing Director - Brands in scope: Domestos, Cif, Omo (Surf), Yumoş (Snuggle) - "Purpose" Campaigns such as "Domestos School Project" and "Cif Hello Beauty" - Executing/landing global projects in the entire region - Budget management & resource allocation, building & implementing marketing campaigns generated by locally driven consumer & market insights - Creating annual & long-term brand marketing plans as part of the strategic planning process, delivering category and market share growth - Working with multiple media & creative agencies in multiple countries and time-zones, simultaneously - Delivered double-digit growth in 2020, and made Domestos the biggest Unilever brand in Central Asia
Consumer Business Unit / Digital Segments Responsible for, - High-tier device launches such as Samsung Galaxy Note9 and S10 series, and the new Apple portfolio (iPhone XR, XS & XS Max) Launch - (Record device sales in August'18 and %20 increase for Red Segment overall) - Vodafone Red Digital Content - Vodafone Red Social Media Strategy - 4.5G Penetration & Data Usage
Enterprise Business Unit / Corporate Segment (B2B) Participated in multiple projects, such as - İTÜ Vodafone Future Lab (http://www.vodafone.com.tr/Is-Ortagim/itu-lab.php) - IoT Solutions & Smart City - Corporate Events (World Cities 2018 & first ever Health Technologies Leaders Summit 2018)
Participated in 14 M&A deals and multiple management meetings. Assisted the team in Teaser & IM preparation processes, virtual data room setup & management, and due diligence.
Nebula Girişimcilik is an entrepreneurial technology startup that I have co-founded, which specializes in the market of technology and mobile applications for civilian purposes. Past projects include: - Blockchain Consulting - Cryptocurrency Mobile App - Navigation & Personal Safety Mobile App - Health Mobile App