San Francisco, California, United States
I use my 10+ years of event experience, blended with my passion for data-backed decisions, to provide engaging events for attendees and keep them coming back year after year. Currently manage an amazing team of corporate events marketers who oversee everything from Oktane, SKO, Europe and APAC Forums, and Okta Developer Day.
Excited to take this on and continue the great work of driving more awareness and membership to CEMA!
Have the pleasure of leading our proprietary events, including our annual customer conference Oktane, as well as our tier 1 global trade show teams.
Lead a team of event professionals that deliver Okta’s most influential internal and external events including Okta’s annual customer conference (Oktane), Global Sales Kickoff, Europe + APAC Forums, Developer Day, and Disclosure (security event). Events ranging in size from 500 to 20,000+ Design and lead the event marketing strategy for registration, promotions, external communications, and internal communications + enablement: - Scope and determine the best and most secure event platforms and technology - Drive pricing + package strategy for maximum revenue - Streamline internal SFDC process for Okta’s sales and customer facing teams to they can easily sell Oktane passes, access account level discount codes, and nominate key contacts to invite-only programs - Partner with our Sales Enablement team to ensure all employees have the tools and resources to sell Oktane: create how-to videos and feature sheets, lead company-wide Q&A sessions, speak on hundreds of team calls Set registration, attendance, and pipeline targets, holding teams accountable to meet or exceed those goals. Track ROI, engagement, and audience feedback to measure results, assess opportunities for improvement, and optimize future events Partner closely with GTM leaders to ensure cross-functional alignment on event portfolio, event goals, and targeted outcomes: - Quotas and spiffs for sales and customer facing roles. - Define targeted accounts and create personalized programs for attendees Team lead working with Okta’s internal Business Technology, Marketing Operations, and Web teams to ensure all event attendees have a secure, unified, and seamless experience when registering and attending in-person and virtual events Successfully pivoted Oktane20 to a virtual event in just 4 weeks in March 2020 resulting in 20K+ registrants and 14K+ attendees (4X YoY growth) Grew Oktane21 registration by 12%, attendance by 4%, and VP title+ attendance by 10% YoY Responsible for $MM event budgets
• Planning and execution for Jive’s current portfolio of corporate events, including our flagship customer event, JiveWorld • Develop and execute integrated plan and logistics for each event, from initial planning to on-site event management and post event follow up • Promote marketing programs within the sales organization to help drive attendance and participation in campaigns and event registration • Lead cross-functional teams to deliver all event-related tasks under tight deadlines, including creative and branding, content development, event offers and promotions, and sales outreach • Manage partnership with 3rd-party vendors related to event registration and production
• Driving the development of ACE, Achievers' annual customer experience • Provide strategic planning and execution on all events, in alignment with Achievers marketing strategy and field goals • Provide leadership to a team of Event Managers to drive successful event outcomes • Proactively integrate events as a platform for key demand generation and field initiatives • Select and schedule event speakers, sponsor program participants, script presentations, and main programs • Oversees the events budget and all support materials and timelines • Maintain key metrics and provide monthly reports to the leader of the Brand & Demand team • Actively engage with internal cross-functional teams to ensure continual improvement and application of best practices