Bastiaan van Hooft

Enterprise Sales Leader | Benelux Commercial Leadership | Executive Growth & GTM Strategy

Amsterdam Area

About

🚀 Driving Growth | Empowering Teams | Delivering Customer Value As the Sales Director for the Benelux region at Forrester, I lead a team of high-performing Sales Managers and Account Directors, helping organizations leverage research, insights, and advisory services to accelerate growth and stay ahead in an evolving market. With a strong background in new business development and account expansion, I’m passionate about coaching and enabling sales teams to exceed their targets while fostering a customer-first culture. My approach blends strategic vision with hands-on execution, ensuring we deliver measurable business outcomes for our clients. 🔹 Leadership & Team Development: Building and scaling high-performing sales teams that consistently drive revenue growth. 🔹 Customer-Centric Sales: Helping organizations leverage Forrester's research, data, and advisory services to make informed, strategic decisions. 🔹 Growth & Revenue Strategy: Driving new business while maximizing renewals and long-term partnerships. At Forrester, we challenge thinking and inspire leaders to achieve customer-obsessed growth in an era of rapid digital transformation. If you're looking to enhance your go-to-market strategy, optimize CX, or navigate emerging technologies, let’s connect! 💬 Always open to discussing leadership, sales strategy, and growth opportunities. Let’s connect and exchange ideas!

Experience

  • Forrester (Amsterdam, North Holland, Netherlands · Hybrid)
    • Director of Sales
      Sep 2024 - Present · 1 yr 11 mos

      Enterprise Sales Leader | Benelux Commercial Leadership | Executive Growth & GTM Strategy As the Sales Director for the Benelux region at Forrester, I lead a team of high-performing Sales Managers and Account Directors, helping organizations leverage research, insights, and advisory services to accelerate growth and stay ahead in an evolving market. With a strong background in new business development and account expansion, I’m passionate about coaching and enabling sales teams to exceed their targets while fostering a customer-first culture. My approach blends strategic vision with hands-on execution, ensuring we deliver measurable business outcomes for our clients. 🔹 Leadership & Team Development: Building and scaling high-performing sales teams that consistently drive revenue growth. 🔹 Customer-Centric Sales: Helping organizations leverage Forrester's research, data, and advisory services to make informed, strategic decisions. 🔹 Growth & Revenue Strategy: Driving new business while maximizing renewals and long-term partnerships. At Forrester, we challenge thinking and inspire leaders to achieve customer-obsessed growth in an era of rapid digital transformation. If you're looking to enhance your go-to-market strategy, optimize CX, or navigate emerging technologies, let’s connect! 💬 Always open to discussing leadership, sales strategy, and growth opportunities. Let’s connect and exchange ideas!

    • Strategic Account Executive
      Oct 2021 - Sep 2024 · 3 yrs

      I excelled at developing strategic solutions that drove business growth and client success. • Collaborated with diverse teams to create tailored strategies that addressed unique client needs. • Utilized industry-leading research to identify market opportunities and enhance competitive positioning. • Built strong relationships with clients, ensuring their ongoing success and satisfaction. Lead a team of sellers on a joint partnership with our global accounts.

  • Sales Director - Financial Services Benelux at Workiva
    Mar 2021 - Oct 2021 · 8 mos

    • Drove growth and built strong client relationships in the financial services industry. • Streamlined compliance and reporting processes for clients using cloud-based solutions. • Committed to delivering results and driving business success for clients.

  • Enterprise Relationship Manager Europe at LinkedIn
    Dec 2018 - Mar 2021 · 2 yrs 4 mos

    • Built and maintained strong relationships with key enterprise clients in Europe, leveraging expertise in the LinkedIn platform. • Collaborated with internal teams to deliver customized solutions that met clients' business objectives. • Helped drive revenue growth for LinkedIn and establish its reputation as a trusted partner for enterprise clients.

  • Travel at Career Break
    Apr 2017 - Aug 2018 · 1 yr 5 mos

    Took some time off to do volunteering across the globe. - Taught English in the Philippines - Helped building an orphange in Vietnam A once in a lifetime experience.

  • Senior Global Account Executive at Gartner
    Nov 2014 - May 2017 · 2 yrs 7 mos

    • Managed global accounts, providing technology-related insights to help clients make informed decisions. • Collaborated with CIOs, senior IT leaders, and business executives to analyze and interpret IT strategies. • Achieved a 15% increase in client satisfaction through personalized advisory services. • Developed strong skills in client relationship management and strategic consulting.